Alicia White work email
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Alicia White personal email
I’m an award-winning senior advertising strategist with agency, publishing, media and social experience, specializing in beauty, fashion, luxury and wellness. I'm fueled by a love for culture, a keen sense of curiosity and a knack for creative problem solving, and have shaped a portfolio of global brands including Maybelline NY, L’Oréal Paris, Amazon, Apple Fitness+, Farfetch, Swarovski, LVMH, Hugo Boss, Timberland and more. Storytelling is at the core of my strategy, partnering with brands to make meaning and find their "why" through culturally relevant and consumer-forward insights. I believe that elevating underrepresented voices is the key to building human connection and empathy. Most of all, my passion for people is what makes me a vital piece in the mosaic of talent and ideas that is inspiring innovation, creating impact and shaping a future where everyone's story is celebrated.“Clothes won’t change the world, but the women who wear them will.” - Anne Klein
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Senior StrategistObsidianworks Sep 2022 - PresentNew York City Metropolitan AreaObsidianWorks is a full-service cultural marketing agency operating in partnership with 160over90 with a goal of bridging the gap between clients and culture. Elevating new voices and fresh perspectives in everything we do, we are committed to a new era of storytelling that opens the door for more inclusive, authentic stories and campaigns reaching millennial, Gen Z and multicultural communities. -
Creative StrategistThe New York Times Aug 2021 - Apr 2022New York City Metropolitan Area -
StrategistBeauty@Gotham Nov 2020 - Jul 2021• Executes brand strategy for the global Maybelline New York account.• Conducts research, develops insights, and writes briefs to guide creative development for product campaigns across the US, EU, Asia, and global markets.• Ensures messaging priorities are maintained and display relevance to target consumers throughout asset development process. • Maintains knowledge of brand priorities, values and target consumer groups in order to strategically advise business decisions based on culture, insights, experience and the competitive climate.• Owns agency e-commerce task force, maintaining knowledge of best practices as well as tracks social and competitive trends and activity within and outside of the beauty category. -
Junior StrategistBeauty@Gotham Sep 2019 - Nov 2020Greater New York City Area• Works on advertising and brand strategy for the global Maybelline New York account• Conducts research, assists in brainstorming sessions and aids in insight development.• Maintains knowledge of the competitive landscape of the beauty industry, monitoring product launches, competitive product and competitive marketing practices.• Builds strategic research decks for products and brand launch broiefs and presents them to the account and creative team. • Serves as a resource for clients and the strategy team by understanding brand priorities and being able to advise business decisions based on culture, insights, experience and the competitive climate.
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Account Management InternBeauty@Gotham Jun 2019 - Aug 2019Greater New York City Area• Tracks projects for the Maybelline New York Global team.• Fulfills meeting requests, preparation, and recaps.• Drafts competitive reports • Completes shoot preparation (PPB, styling, hair, affidavits).• Monitors product tracking and sourcing.• Follows retouching updates• Completes studio requests• Releases projects to client and market
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Account Management InternHill Holliday Jun 2018 - Aug 2018Boston, Ma• Provides support to the account management team by completing weekly competitive market and social listening reports for clients in the food, mobile, consumer packaged goods, and home goods industries. • Collaboratively produces a strategic campaign for a new business pitch for an international quick-service restaurant chain.• Monitors client and agency relationship through correspondence and team meetings focusing on creative and production deliverables for digital, tv, and print. -
Marketing And Public Relations CoordinatorBlushbar Beauty And Blowouts Dec 2016 - Aug 2017Frisco, Tx• Creates connections with local Dallas media outlets to establish brand exposure for startup beauty bar.• Initiates correspondence between the press, client base and owners.• Manages online customer outreach and satisfaction through social media.• Manages brand image through social media channels, generating more than 3,000 followers within the first three months of opening.
Alicia White Skills
Alicia White Education Details
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Strategic Communications
Frequently Asked Questions about Alicia White
What company does Alicia White work for?
Alicia White works for Obsidianworks
What is Alicia White's role at the current company?
Alicia White's current role is Senior Strategist.
What is Alicia White's email address?
Alicia White's email address is al****@****inc.com
What schools did Alicia White attend?
Alicia White attended University Of Missouri-Columbia.
What are some of Alicia White's interests?
Alicia White has interest in Cosmetics, Music, Creative Writing, Graphic Design, Modern Art.
What skills is Alicia White known for?
Alicia White has skills like Social Media, Communication, Writing, Microsoft Word, Microsoft Excel, Adobe Design Programs, Public Speaking, Public Relations, Marketing Communications, Creative Writing, Social Networking, Cosmetics.
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Alicia W.
Environmental Executive Director, Climate Innovator, And Social Impact EntrepreneurNew York, Ny2projectpetals.org, bds.org1 (718) 2XXXXXXX
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