Alicia M. Harrison Email & Phone Number

Dallas/Fort Worth Area

Money Script Wealth Management follows a philosophy designed to educate you on global financial principles, empower you to design your personal money script, and improve your financial future

*Extensive experience in brand development/roll-up and launching new products across multiple media channels and consumer product markets*Hands-on background in communications and creative development and planning*Work with brand marketing and public relations to bring Herbalife nutrition products to consumers*Attend promotional events as a motivational speaker and educated consumers on Herbalife Nutrition, performance, and business development opportunities. *Work with media outlets across many different platforms to inspire a healthy active lifestyle*Facilitate and organize community events, team meetings & trainings, and monthly conferences

o Develop all brand marketing campaigns for organizationo Strategize with senior leadership on best marketing practices to drive businesso Oversee tradeshow coordination and participation including major and regionalo Responsible for sourcing of all print and marketing materialso Manage and maintain quarterly marketing budgets o Organize sales meeting presentations for seasonal product, marketing, and sales strategyo Direct contact to public relations firm including sample distribution and brand awarenesso Lead graphics and design team in design efforts including branding, packaging, look books, line sheets, e-mail blasts, and PR materialso Manage and coordinate lifestyle photo shoots for 3 brands o Develop and schedule e-mail marketing effortso Implement POP marketing program for retailers E-Commerce Marketing and Development o Developed and successfully launched two e-commerce websiteso Launched company’s first branded websiteo Manage and develop increased sales of three e-commerce businesseso Ensure e-commerce department sales, productivity, and efficiencyo Analyze and manage Google Ad word campaignso Work with outsourced company to best utilize SEO effortso Review and analyze e-commerce sales and product patterns through Google Analytic reportso Strategize, develop and execute sales goals and opportunitieso Develop and manage social media marketing including Facebook , Twitter, Pinterest, Instagram and Tumblro Manage graphics and image of web siteo Develop and schedule e-mail marketing efforts

• Promoted from E-Commerce Operations Manager to manage both the On-line store and Distribution Center.• Ensure web and distribution department productivity goals are met and continually evaluated.Coordination of priorities, paperwork, scheduling with buying and accounts payable departmentsManagement of returns, shipping, receiving, ticketing and transportation. ​Utilize best practices and planning to ensure high productivity and minimal errors.Manage inbound receiving in accordance with purchase order start and cancel dates and purchase order agreement.Inventory management of all products in online store and distribution center; cycle count programs and physical inventory counts.Responsibility and ownership of all Policy and Procedures related to all activities with the web and distribution center.​Set key performance indicators to monitor performance.Manage sales and operations of web site while controlling expenses and payroll budgets.• Consistently strive to meet sales and shrink goals.• Provide Senior Leaders with feedback and strategize operations to drive business.• Partner with VP of operations to manage graphics and image of web site including marketing and advertising promotions.• Rectify issues that effect the Webs’ service, efficiency and productivity with a sense of urgency and consistent follow up.

Process sales leads and assure leads are directed to the appropriate territoriesCreate and organize seasonal catalogs and look books Manage and coordinate major trade show participation Assist in photo shoot planning and directivesAssist with show room sales and merchandising Research market trends and branding opportunitiesPerform trade show follow up to assure timely delivery of literature and samples. Processing sales orders and data, sales progress and other sales related records and reports.Data entry to track the delivery of sales literature, product samples and other necessary services to customers as directed by the sales staff or management.Research market trends to maximize design opportunityAnswers telephone calls, convey messages, and monitor the flow of e-mail.Answer routine product questions and directs questions to appropriate personnel

Manage all counter personnelAssist sales personnel with new orders, billing questions and customer inquiriesHandle heavy volume of incoming phone orders and walk-insClose cash drawer and nightly deposits of daily receiptsOversee all billing of transfers, moves, new orders, and fueling departmentIn charge of employee’s schedules, reviews, and responsible for the production of the departmentAssist in growth of customer base and maintaining outstanding customer service expectations

Bachelors Of Art, Business Marketing

Associates Of Art, Fashion Design