Manage a portfolio of 40+ Shopify merchant accounts, delivering tailored strategies to optimize conversions, reduce churn, and boost user retention for long-term success.Serve as the primary advocate for merchants, fostering strong relationships, resolving challenges, and ensuring seamless adoption of Because’s no-code AB testing and CRO solutions.Leverage Shopify product data and Klaviyo segment insights to empower merchants with actionable recommendations, driving performance improvements, retention, and ROI.

Managed a portfolio of brand accounts across DTC and B2B, worth $12M in annual sales.Optimized paid social ad efficiency, leading to a 57% increase in attributed revenue, 15% decrease in cost per conversion, and a 34% increase in return on ad spend.Orchestrated a 29% increase in revenue by identifying and optimizing low-performing pages on Shopify store, resulting in a 331% lift in page speed and 21% increase in conversion rate.

High-performing digital Marketing Manager for a national better-for-you CPG brand. Developed and executed growth marketing strategies to increase annual eCommerce revenue by 82% through new customer acquisition, retention and expansion effortsSpearheaded and implemented a strategic site redesign to engage new users, improve brand messaging and improve conversion, resulting in a 43% increase in conversion rate, and an AOV of $86Managed, designed and optimized all aspects of Shopify store including on-page SEO performance, resulting in page speed improvement of 125% and increase in monthly organic traffic of 35%Overhauled the email marketing strategy through optimized design and segmentation, generating incremental revenue of 34%

Managed product life cycle from concept to launch through recipe development, sourcing of organic ingredients, labeling compliant with health and safety standards, bottling and transportation of finished product.Developed and managed strong social media presence across Facebook and Instagram platforms including the creation of email marketing campaigns.Designed and maintained company website, including content updates, product order fulfillment, and regular upgrades to ensure system usability.Executed onsite setup, activation, and tear down for medium and large scale events and analyzed results to further develop business opportunities and maximize sales.Organized and conducted group cooking classes using custom designed menus and recipes to demonstrate healthy plant-based meal preparation.Counseled clients to provide individualized nutrition programs to set goals, achieve weight loss, lower blood pressure, reduce inflammation, and adopt a healthier lifestyle.

Selected promotional merchandise based on sales level and visual appeal, creating complimentary assortments for customers' viewing.Improved online shopping experience for customers by maintaining links and troubleshooting problem areas.Proposed suggestions for reaching a younger demographic through additions and improvements.