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Set up organizational infrastructure, technical project management framework, GTM strategy, budgeting, and company growth for blockchain content and commerce delivery network.

Earned multiple promotions, culminating in ownership of media strategy, experiential, and marketing operations for $12B organization.Key Areas:- Leadership: Managed team of 120 direct/indirect reports across wide breadth of marketing disciplines.- Process Improvement: Used data to identify whitespace and implement new business processes.- Events: Introduced new experiential initiatives and revamped existing events to reach target audiences.Highlights:Researched and prioritized relevant key brand attributes to attract the next generation fan base. Elevated the creative identity and brand expression, defining the narrative and cadence of MLB’s brand story. Identified brand standards to enable efficient work streams across multiple marketing touchpoints.Overhauled content strategy using social media, driving viewership and record-breaking engagement.Piloted Influencer Marketing Program for MLB Players from ground zero to 600+ players. Infused baseball into pop culture with celebrities including Bill Nye the Science Guy and Ashley Benson (Pretty Little Liars).Launched and executed two high-value media campaigns: “Let The Kids Play" and “We Play Loud,” expanding MLB’s global audience reach. Created YouTube channel, delivering 560M views in 2021 (+56% vs 2019), and 43M hours watched (+97% vs. 2019).Launched “Make it Major” Video Campaign - 28.1M views (+2% vs. projection) and 100M impressions via Paid media.Introduced a free “Game of the Week” for streaming to increase audience engagement. Created MLB Originals, an original content program with six shows, earning more than 6.7M views on YouTube, with 79% of viewers under 34 years old, ~30% female.Championed experiential marketing initiatives (in-person and virtually) to improve the consumer experience, including The World Series, All-Star Celebrity Softball, and MLB FoodFest presented by Budweiser

Defined, owned, and led large-scale, organization-wide initiatives to grow digital strategy, leveraging the power of social media to drive brand awareness, viewership, and revenue growth as well as injecting insights-driven decision making into the marketing process.

Promoted to guide social media for MLB and the League’s 30 teams, establishing and building out the social media vision and strategy.