I eat product strategy for breakfast - and consumer insights, iteration and cross-functional teamwork as my sides. (I wash it all down with a tall glass of customer obsession).For the past ten years, I've been obsessed with creating irresistible experiences for customers. From my days flipping hot dogs and leading 300 cashiers, cooks, porters, and managers to deliver an unforgettable (and insanely profitable) Coney Island moment at the world's most famous hot dog restaurant...To my time navigating customer empathy and industry regulations as an personal injury claims adjuster...To the last 5 years I've spent using search behavior language insights, website analytics, and persuasive copywriting to launch, redesign, and optimize digital experiences for Fortune 500 companies and B2B startups alike, I know a thing or two about creating, launching, iterating and marketing products that consumers can't resist. From managing multiple key clients and stakeholders to delivering insane ROI (my product optimization work helped a CPG client get a 14:1 return), translating bold, moonshot product visions into digestible product requirements is my jam.Whether that means crafting insights-generating user surveys to get their feedback and iterate or dogfooding the product so I can see things from my clients' POVs, I let data, business priorities, and user experience drive my decision making.There's nothing I love more than to work cross-functionally with engineers, designers, marketing, and legal teams with a single goal in mind: create a product (whether that's a website, YouTube channel, marketing strategy, you name) people can't stop engaging with.As an experienced marketer - you can rely on me to ensure the entire product lifecycle from ideation to launching speaks the language of your business and your customers' needs.