Alicia Smith Email & Phone Number

Manage the strategic creative development, production, execution, and tracking of more than 38M bank credit card acquisition direct mail pieces. Produce and launch marketing campaigns in multiple channels including email, bank branch, and mobile platforms to promote business and consumer credit products. Serve as Subject Matter Expert in building a data-driven environment. Build cohesion with internal departments to market products and lead campaigns seamlessly and successfully. Key Achievements:* Led the 2021 marketing campaigns that produced a 25% book rate lift from previous 2 years.* Developed the creative design and workflow for the launch of pre-qualified segment mobile app trigger campaigns.* Collaborated with Process Excellence leader in creating a more efficient data-driven variable direct mail program with a universal marketing channel, independent production document, and process to be used across multiple business lines.* Implemented enhancements to campaign timelines to improve efficiency in workflow.

Greater Philadelphia Area

Directed internal client teams in creating full-cycle marketing campaigns. Provided expertise involving a wide range of marketing, project management, and creative services. Developed marketing sales goals and campaigns involving software launches for an insurance technology company. Wrote innovative messaging for a multi-channel marketing campaign including launch advertising, tradeshow materials, email blasts, and social media. Defined project scope and built a project management system to schedule and track the workflow of 9 production artists who created over 10,000 art files for 5 major sports leagues at a major sports apparel manufacturer. Served as Subject Matter Expert and Project Manager for internal systems and principles. Created project dashboards and metrics, and presented results to senior leadership.Key Achievements:* Collaborated with internal business leaders in developing and maintaining a cross-functional project management system that improved and standardized the management of projects.* Increased productivity by cutting two weeks off production lead times while decreasing internal errors by tracking each stage of creative development

Developed and managed marketing strategies to sell insurance and financial programs to bar and professional association clients. Wrote compelling brand messaging and managed the development of direct mail, email, online advertising, social media and print advertising to market services. Coordinated with online team in creating and maintaining web pages for each affinity program and product. Key Achievements:* Built and launched a direct mail marketing process that improved retention, lead generation, and created a robust trigger mailing environment. * Successfully innovated marketing for clients by promoting more collaboration with insurance companies, expanding advertising, and creating a thought leadership program.

Drove marketing strategy and creative implementation for projects related to credit and investment products. Controlled all aspects of cross-functional, multi-channel creative development, copywriting, in-house testing, implementation and performance analysis. Key Accomplishments:* Reduced direct mail lifecycle by more than 75% while keeping costs flat.* Developed and managed a $17MM marketing budget and established/maintained relationships with 15+ creative and production agencies in the development of email and direct mail campaigns for outside strategic business partnerships.

Managed marketing projects for over 400 pages of advertising, 12 outside billboards, 12 radio spots, 10 DRTV commercials, 60 direct mails, trade shows, in-store events, and the quarterly customer loyalty rewards initiative.

Kaiser Family Foundation is a health policy and communications non-profit, private operating foundation.

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