Alicia Smith Email and Phone Number

I was responsible for managing and executing highly complex direct marketing campaigns, including direct mail and email to achieve revenue targets. In addition, I assist with developing experiential marketing strategies and perform post campaign analysis.

I was responsible for managing marketing initiatives and budget of Hardware Agencies and ABUS Canada. This entailed creating monthly e-flyer promotions distributed through email campaigns; and preparing related reports by collecting, analyzing and summarizing relevant data that is presented to stakeholders. I created print materials such as brochures, sell sheets, specification sheets, catalogues and pamphlets. I was also involved in the support and maintenance of company websites. My… Show more I was responsible for managing marketing initiatives and budget of Hardware Agencies and ABUS Canada. This entailed creating monthly e-flyer promotions distributed through email campaigns; and preparing related reports by collecting, analyzing and summarizing relevant data that is presented to stakeholders. I created print materials such as brochures, sell sheets, specification sheets, catalogues and pamphlets. I was also involved in the support and maintenance of company websites. My duties extend to coordinating tradeshows and events, creating POs/SOs and managing the related costs and expenses; and the development and management of direct mail campaigns. I also worked with teams across Canada, USA and Germany to coordinate different marketing initiatives as per company division to specified markets. Show less

As an Assistant Store Manager, I was responsible for daily management of the store's menswear department and assisting with daily store operations. This included establishing necessary commercial decisions according to store and department reports; and implementing strategies to achieve profitability for the store in sales, payroll, shrink and conversion. These efforts resulted in the store meeting all targets set. Other duties were maintaining visual merchandising standards, managing the… Show more As an Assistant Store Manager, I was responsible for daily management of the store's menswear department and assisting with daily store operations. This included establishing necessary commercial decisions according to store and department reports; and implementing strategies to achieve profitability for the store in sales, payroll, shrink and conversion. These efforts resulted in the store meeting all targets set. Other duties were maintaining visual merchandising standards, managing the customer experience and development of staff. Show less

As Marketing Coordinator at HSDC I was responsible for all marketing efforts of the organization's annual summer event - Scarborough Afro-Caribbean Festival. I prepared press releases and sponsorship request letters, conducted media and sponsorship outreach, created advertisements for print media and social media, managed social media accounts and supervised volunteer staff.

With Randstad Canada my main responsibility was project manager for an email marketing and sponsored jobs campaign, which involved vendor relationship management, creating campaign-specific landing pages and monitoring weekly performance. With my team, we conducted keyword research which boosted SEO performance for job posts resulting in a 2x increase for conversions. I evaluated the effectiveness of candidate sources to determine contract renewal and assisted with The Randstad Award social… Show more With Randstad Canada my main responsibility was project manager for an email marketing and sponsored jobs campaign, which involved vendor relationship management, creating campaign-specific landing pages and monitoring weekly performance. With my team, we conducted keyword research which boosted SEO performance for job posts resulting in a 2x increase for conversions. I evaluated the effectiveness of candidate sources to determine contract renewal and assisted with The Randstad Award social media campaign. Also, I worked on with the company’s website redesign project by creating sitemaps, wireframes, and information architecture which served as the foundation for a new website with millions of visits annually. Show less

Foodie Focused Limited was a small company dubbed innovators in the Jamaican culinary landscape. I worked with a small team to develop and implement marketing strategies to build brand awareness and increase patronage of events - namely Foodies Lyme and Budding Chef Camp for Kids. I engaged with social media influencers, created content, monitored social media channels and reported on the insights and analytics. I also wrote radio advertisement scripts, reviewed press releases and… Show more Foodie Focused Limited was a small company dubbed innovators in the Jamaican culinary landscape. I worked with a small team to develop and implement marketing strategies to build brand awareness and increase patronage of events - namely Foodies Lyme and Budding Chef Camp for Kids. I engaged with social media influencers, created content, monitored social media channels and reported on the insights and analytics. I also wrote radio advertisement scripts, reviewed press releases and sponsorship request letters, built and maintained sponsor relationships, prepared event running orders; and supervised event workers. Show less

The Debt Collection and Recovery Unit was responsible for the reduction of the bank's debt portfolio. During my term as a Senior Credit & Risk Management Officer, I collected an average of JMD$1.8million monthly and consistently exceeded monthly targets by achieving an average of 110%. I completed three data analysis projects, in order to assess debt collection trends, spot errors and recommend solutions to management. I also trained new recruits to use negotiation skills and delinquency… Show more The Debt Collection and Recovery Unit was responsible for the reduction of the bank's debt portfolio. During my term as a Senior Credit & Risk Management Officer, I collected an average of JMD$1.8million monthly and consistently exceeded monthly targets by achieving an average of 110%. I completed three data analysis projects, in order to assess debt collection trends, spot errors and recommend solutions to management. I also trained new recruits to use negotiation skills and delinquency management systems. I was also the department’s Service Quality Representative and was responsible for attending meetings, communicating the service quality requirements and ensuring compliance. Show less

NCB is the largest financial group in Jamaica. As a Junior Customer Care Representative, I learned product and service knowledge for the bank’s entire lines of business. This knowledge and my interpersonal skills were used to assist with general customer queries; as well as resolve complaints and service requests within the agreed service levels.

Signature Events was a small event production company that focused on providing quality event experiences to patrons. As the Marketing Manager I was responsible for the creation, implementation and monitoring of all traditional and social media marketing strategies. I also created content and provided creative direction for and approval of all promotional materials.