As a Product Owner Expert at ITUB IT and Product Solutions, I support companies in their journey toward digital transformation by leveraging expertise in software development, product management, and performance analysis. My role focuses on driving innovation and efficiency, helping organizations optimize their technological landscape to meet business goals.Key responsibilities include:• Leading product development initiatives from ideation to implementation, ensuring alignment with client objectives.• Overseeing the software development lifecycle, collaborating with cross-functional teams to deliver scalable, high-quality solutions.• Providing strategic consulting on digital transformation processes, helping businesses enhance their operational capabilities.• Conducting performance analysis to optimize workflows and product performance, ensuring continuous improvement and innovation.• My work involves close collaboration with clients, ensuring their products and services evolve in line with market trends, user needs, and technological advancements.

WHATEVER.WORKS is an HR platform that helps companies plan, apply for, and manage Workations across the EU. It automates Workation requests and ensures legal compliance.During my project with WHATEVER.WORKS, I led the planning, development, and release of an API-based integration to increase client engagement, attract new customers, and streamline functionalities.Key Responsibilities: Feature Planning and Development: • Applied the Shape Up method to define features, specify requirements, and set acceptance criteria, covering critical use cases for release. • Researched API providers and evaluated compatibility with HRIS systems to find the fastest and most cost-effective solutions. • Led client onboarding and usability tests to assess the feature's success and prioritize needed improvements. • Trained Customer Support and Sales teams with software demos, FAQs, and documentation to ensure smooth knowledge transfer.Product Owner for API Integration:• Led the API integration stream with developers, QA, and UI/UX specialists. • Integrated Personio with two clients, creating technical documentation and managing QA and UAT sign-offs. • Developed internal training courses for Sales and Customer Support teams.Product Development:• Managed HRIS product development with a team of developers, conducting usability tests with customers. • Prioritized and implemented customer feedback in the development process.Key Achievements: • Led extensive end-to-end and UAT testing for interface integration, identifying and resolving critical bugs before release.• Successfully connected an API-based integration with existing customers, achieving 100% import of all user data, which resulted in increased customer satisfaction and enabled further integration projects.• Successfully translated the entire software platform from German to English, organizing the translation process, and managing and overseeing all work packages for each team.

As the market leader in employee benefits services, Sodexo/Pluxee migrated its "old" country-owned mobile apps (3 AT/3 DE) to globally owned apps and web portals. This migration focused on the Austrian and German markets. A major challenge during this rollout was connecting legacy background systems while managing the Pluxee rebranding.Key Responsibilities: • Conducted fit-gap analysis to identify gaps between old and new solutions, streamlining development, timeline planning, and budgeting. • Managed feature and UI/UX requirements, prioritizing features based on user needs and using Figma for screen layouts. • Executed in-app messaging campaigns via Firebase to inform users about rebranding and new features. • Represented Austria and Germany in preparing new features for SAFe PI Planning. • Developed a migration plan, aligning development and marketing timelines, managing translations/localization. • Coordinated end-to-end tests for connected backend systems to reduce delays and ensure timely go-to-market. • Prioritized requirements and bug fixes for app/web releases, conducting QA and acceptance testing. • Managed test scenarios based on customer use cases and worked with QA for final testing. • Defined KPIs, monitored app performance, and delivered weekly reports on migration, downloads, and MAU.Key Achievements: • Successfully and timely migrated three native apps to a global app solution for the German and Austrian markets.• Achieved the migration of 25% of existing customers within the first 3 months and 50% after 5 months.• Structured the planning and management of all end-to-end tests and translations, leading to the timely identification and resolution of critical bugs.• Met all planned release dates, supporting the staggered migration plan for all customers.• Rebranded the global app and web portal, including all translations, in parallel with the migration from the old to the new global solution.

Product Owner Android - Mobile App (SecurePIM)Key Responsibilities: • Leading and managing a cross-functional, remote team of 14 people across two locations.• Planning on-time releases to deliver promised features to customers on time, resulting in increased customer satisfaction and contract renewals.• Creating release notes and technical documentation every two months.• Planning and monitoring of roadmap targets in close coordination with Sales, Product and Support.• Prioritising the product backlog based on the roadmap and customer feedback.• Leading scrum meetings (sprint reviews, planning meetings, refinements & retros).• Leading two large projects from conception to final release, securing contracts with new customers.Key Achievements: • Successfully implemented shared mailboxes in the SecurePIM app container, a key roadmap goal for a major customer.• Optimized app performance and stability, resulting in a 40% reduction in the bug backlog and a 30% decrease in support requests.• Revised the in-app calendar based on user feedback and design trends, increasing customer satisfaction.

Product Development Mobile (iOS/ Android)Key Responsibilities: • Managed Android and iOS development teams.• Served as Scrum Master for two teams.• Planned, organized, and led refinement sessions.• Collaborated with marketing and UI/UX teams to develop and deliver new features.• Planned and conducted A/B tests for design and usability.• Conducted UX research with focus groups to optimize design and user experience.Key achievementsKey achievements• Successfully led a 6-month redesign for RTL languages, increasing usability and user engagement.• Continuous A/B testing using an MVP approach, resulting in a 15% increase in click-through rate and a 10% increase in conversion rate.

Product Management Working Student•Enhanced user experience with effective A/B tests and automated listings, boosting customer satisfaction.• Optimized private listings with a comprehensive guide, increasing sales and revenue.• Improved platform efficiency with 50% reduction in manual processes and 20% reduction in abandonment rates through UI competency framework.

Product Management Intern• Boosted supplier performance and customer satisfaction by conducting extensive product creation training sessions.• Fostered strong supplier relationships and identified future collaboration opportunities through regular communication and status updates.• Streamlined supplier communication and improved material delivery by providing critical support.Analyzed profitability through effective product bundling recommendations and extensive market research on private label brands.

Quality Management Working Student• Successfully standardized, optimized and implemented business processes, resulting in improved efficiency and increased productivity.• Facilitated effective meetings, workshops, trainings and prepared dynamic PowerPoint presentations.• Conducted research to improve customer and service provider communication and support while growing my skills in project management, data analysis, and customer service.

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