Ali Cox is an agriculture and food ingredient marketing visionary and founder of Noble West, an award-winning marketing consultancy that believes that agriculture deserves better. The company specializes in the entire agriculture ecosystem and is at the forefront of regenerative farming, upcycling, zero waste greenhouses, sustainability, hydroponic and organic farming. Ali and her team of brilliant changemakers are considered the industry leaders when it comes to strategic and creative services including brand identity, campaign development, content planning, media planning, production and more. Often referring to their specialized offerings as B2G (Business to Grower), Cox’s deep and unique knowledge in the area of Grower Marketing is setting the standard industry wide. Noble West has recently won awards including: Inc. 5000, Inc. Power Partner, Muse, Golden ARC and NAMA.Ali Cox founded her boutique marketing agency in 2007. She utilizes her leadership skills as an Olympian to develop business marketing strategies for her agriculture and food ingredient clients. Large agency and client-side experience has helped hone her digital brand strategy, website development and content generation specialties. Since relocating home to Northern California from New York City, Ali has delved into her agricultural marketing passion and is committed to helping her clients tell the dynamic, rich agricultural stories of California's heartland. She leans into her heritage as a 5th generation California farmer for inspiration each and everyday. Past roles include serving as Aereo's first-ever Director of Marketing, where she was responsible for the branding, go-to-market strategy and $20.5 million series A announcement. Prior to Aereo, Ali was the Director of Sponsorship Sales and Services for IMG’s Mercedes-Benz Fashion Week and she has held positions at Omnicom’s Emanate PR and IMG’s Sports & Entertainment Consulting Division.