Alistair Craxton Email and Phone Number
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An expert in CRM and Lifecycle, driving customer engagement and growth for over 100 million customers.Proven ability to deliver world-class results across start-ups, scale-ups, and publicly listed companies. Versatility is demonstrated by scaling a start-up from 3 people into a multi-million-pound operation, transforming CRM capabilities at a $9bn FinTech, and leading customer strategy at a FTSE 100 company.Excels at digesting complex business goals and translating them into scalable strategies by leveraging data, product, and technology to deliver optimal customer experiences. A skilled influencer and facilitator, working effectively with senior and board-level stakeholders to ensure a focus on results and outcomes that are best for the organisation.Key areas of focus include business strategy, CRM, memberships, product innovation, and operational excellence. Proven track record of delivering results across areas such as P&L management, commercial planning, and leadership. Demonstrated history of planning and executing strategic initiatives in line with requirements, budgets, and timescales, while leading the identification of improvements to drive multi-million-pound savings.
Orbital Partners
View- Website:
- orbital.partners
- Employees:
- 4
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Customer Experience, Lifecycle And Crm ConsultantOrbital PartnersSitges, Ct, Es
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Customer Experience, Lifecycle & Crm ConsultantOrbital Partners Jun 2015 - PresentLondon, GbHelping large corporations and scale ups with their lifecycle and CRM strategy to deliver optimal engagement and incremental net revenue. Clients have included Camelot (U.K. National Lottery), William Hill, Amelco and many more.
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Global Crm Director (Glovo)Delivery Hero Jan 2024 - Aug 2024Berlin, Berlin, DeSet the vision, built the operating model and created the plan for the execution of activation, engagement, retention and memberships initiatives for over 20 million customers across 21 countries on three continents. Glovo, headquartered in Barcelona, is part of the Delivery Hero Group. -
Global Crm DirectorN26 Jul 2021 - Jan 2024Berlin, Berlin, DeLed CRM for one of Europe’s leading digital banks. Responsible for devising and implementing a group customer engagement strategy to optimise activity, memberships and revenue across the customer lifecycle. Development and execution of strategy delivered significant improvements in customer lifetime value across the customer base.Alistair drove the establishment of robust analytics and data science pillars, ensuring data-driven strategies were central to business operations. Advocated for a real-time personalised engagement platform, leading to its adoption as a strategic priority, significantly enhancing customer experiences. Modernised the operating model and team structure, doubling team capacity with a similar cost base. -
Crm DirectorWilliam Hill May 2018 - Jun 2021London, England, GbOwned the engagement strategy for a revenue-generating customer base of 20+ million. Responsible for defining the vision, developing the operating model, and delivering capabilities to drive customer lifetime value.Key achievements include generating over £20 million per annum in incremental net revenue through real-time engagement activities and scaling the CRM execution team's capacity, achieving a 75% cost reduction. -
Crm DirectorBetsson Group Jun 2013 - May 2015Ta’ Xbiex, MtTaking a lead role across the group with regards to how the commercial teams can operate in an optimal way and to ensure they can drive customer value. Working very closely with numerous departments including Data, Platform, Business and Product to guarantee end to end execution is successfully achieved with a key area of focus being the delivery of a CRM tool kit. -
Managing Director (Star Casino)Betsson Group Sep 2013 - Mar 2014Ta’ Xbiex, MtSecondment as MD of the fastest growing brand in the Betsson group with full P&L and team management responsibility. Reshaped the organisation and successfully exceeded budget targets in all areas. Recruited and onboarded a full time native Italian MD who continued to run the brand with the structure and operations I put in place.
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Director Of Operations And B2BGaming Media Group Mar 2010 - Jun 2013Leading the online operation at the organisation and sitting at the head of a team with direct reports including Head of Operations, Head of Sportsbook, Head of Casino, Head of Poker and Head of Customer Services. Key areas of focus included:• CRM system construction and development across all products.• Management of teams and projects.• B2B, new business and product launches.
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Head Of Crm And B2BGaming Media Group Dec 2005 - Mar 2010Primarily responsible for managing customer experience and delivering increases in conversion, retention, and overall player value.Went on to transform the B2C products in the group into a fully formed and commercially viable B2B business. Responsible for all aspects of the business including strategy, product development and sales.
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Researcher & AnalystGovernment Actuary'S Department Jul 2005 - Dec 2005London, England, Gb
Alistair Craxton Skills
Alistair Craxton Education Details
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University Of East AngliaBusiness Management And Accounting
Frequently Asked Questions about Alistair Craxton
What company does Alistair Craxton work for?
Alistair Craxton works for Orbital Partners
What is Alistair Craxton's role at the current company?
Alistair Craxton's current role is Customer Experience, Lifecycle and CRM Consultant.
What is Alistair Craxton's email address?
Alistair Craxton's email address is al****@****ail.com
What is Alistair Craxton's direct phone number?
Alistair Craxton's direct phone number is +356226*****
What schools did Alistair Craxton attend?
Alistair Craxton attended University Of East Anglia.
What skills is Alistair Craxton known for?
Alistair Craxton has skills like Online Gambling, Affiliate Marketing, E Commerce, Online Gaming, Gaming Industry, Digital Strategy, Poker, Casino, Email Marketing, Gambling, Online Advertising, Digital Marketing.
Who are Alistair Craxton's colleagues?
Alistair Craxton's colleagues are Suzie Adams.
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