Alistair Craxton Email & Phone Number

Sitges, Ct, Es

London, Gb

Helping large corporations and scale ups with their lifecycle and CRM strategy to deliver optimal engagement and incremental net revenue. Clients have included Camelot (U.K. National Lottery), William Hill, Amelco and many more.

Berlin, Berlin, De

Set the vision, built the operating model and created the plan for the execution of activation, engagement, retention and memberships initiatives for over 20 million customers across 21 countries on three continents. Glovo, headquartered in Barcelona, is part of the Delivery Hero Group.

Berlin, Berlin, De

Led CRM for one of Europe’s leading digital banks. Responsible for devising and implementing a group customer engagement strategy to optimise activity, memberships and revenue across the customer lifecycle. Development and execution of strategy delivered significant improvements in customer lifetime value across the customer base.Alistair drove the establishment of robust analytics and data science pillars, ensuring data-driven strategies were central to business operations. Advocated for a real-time personalised engagement platform, leading to its adoption as a strategic priority, significantly enhancing customer experiences. Modernised the operating model and team structure, doubling team capacity with a similar cost base.

London, England, Gb

Owned the engagement strategy for a revenue-generating customer base of 20+ million. Responsible for defining the vision, developing the operating model, and delivering capabilities to drive customer lifetime value.Key achievements include generating over £20 million per annum in incremental net revenue through real-time engagement activities and scaling the CRM execution team's capacity, achieving a 75% cost reduction.

Ta’ Xbiex, Mt

Taking a lead role across the group with regards to how the commercial teams can operate in an optimal way and to ensure they can drive customer value. Working very closely with numerous departments including Data, Platform, Business and Product to guarantee end to end execution is successfully achieved with a key area of focus being the delivery of a CRM tool kit.

Ta’ Xbiex, Mt

Secondment as MD of the fastest growing brand in the Betsson group with full P&L and team management responsibility. Reshaped the organisation and successfully exceeded budget targets in all areas. Recruited and onboarded a full time native Italian MD who continued to run the brand with the structure and operations I put in place.

Leading the online operation at the organisation and sitting at the head of a team with direct reports including Head of Operations, Head of Sportsbook, Head of Casino, Head of Poker and Head of Customer Services. Key areas of focus included:• CRM system construction and development across all products.• Management of teams and projects.• B2B, new business and product launches.

Primarily responsible for managing customer experience and delivering increases in conversion, retention, and overall player value.Went on to transform the B2C products in the group into a fully formed and commercially viable B2B business. Responsible for all aspects of the business including strategy, product development and sales.

London, England, Gb