Alicia Crouch Email & Phone Number

Menomonee Falls, Wisconsin, United States

• Foster a team that is innovative when creating selling strategies that optimize site sales potential, site conversion and customer satisfaction.
• Manage a team of four and oversee the Men's apparel business on Kohls.com
• Appointed as Co-chair of the Digital Diversity and Inclusion Committee helping curate a best in class D&I experience on Kohls.com.
• Guide my associates to use their strengths to maximize everyday on-the-job opportunities.
• Communicate clear and consistent goals for the team to achieve.
• Identify, define, and communicate digital initiatives that drive customer engagement.

Menomonee Falls, Wisconsin, United States

• Coached the team through the planning and development of seasonal strategies, brand launches, and influencer collaborations
• Led two Digital Merchandising Coordinators.
• Served as a key point of contact for the Young Women's business, working directly with merchants, marketing, and other cross-functional partners.
• Developed a brand exit strategy to minimize sales risk and elevate go-forward brands
• Dedicated to coaching my direct reports and passionate about helping them develop in their careers and optimizing their productivity.

Menomonee Falls, Wisconsin, United States

• Organized the Men’s team coordinators during our Senior Manager’s paternity leave
• Mentored five individual coordinators across the Digital Merchandising team
• Mastered coordinator responsibilities, uniquely positioning me to manage a Digital team
• Established team strategies for key pricing events, holidays, and seasonal priorities

Menomonee Falls, Wisconsin

• Strategized and executed the launch of a new Private brand to Kohl's
• Collaborated with cross-functional partners to execute all holiday gift shops on Kohls.com
• Partnered with Kohl’s New York Trend Team to establish regular internal search pulse checks for trend
• Prepared for the next career progression, Assistant Manager

• Owned the women's intimates, active, and sleepwear experiences on the site. In previous roles within the same team, I have covered all other areas of women's apparel as well as juniors apparel.
• In a previous org of the team, also head the title of strategy & insights coordinator.
• Knowing our customer's shopping habits. This includes, but is not limited to, what device type the customer is looking at and purchasing products on, what keywords the customer is using to find the products she is.
• Forward thinking and strategy focused. Collect all the information needed to push events, sales, and drive business on the site and then make suggestions on how we can support the events.
• Collect internal search data and make sure the experiences are optimized for our customer. Look at external search and Kohl's ranking within search engines and strategize on the best plans of action to enhance the.

• Focused on the strategy of the business and customers shopping habits.
• Forward thinking and strategy focused. Collected all the information needed to push events, sales, and drive business on the site and then make suggestions on how we can support the events.
• Collect internal search data and make sure the experiences are optimized for our customer. I also look at external search and Kohl's ranking within search engines and strategize on the best plans of action to enhance.
• Knowledge base for position: Adobe Analytics, Omniture, Experience Manager (Endeca), Edited, Censhare, Brightedge, Rich Relevance, Search Optimization, Customer behavior, Apparel Trends.

Menomonee Falls, Wisconsin

• Knowing and understanding the customers shopping habits. This includes, but is not limited to, what device type the customer is looking at and purchasing products on, what keywords the customer is using to find the.
• Collect all the information needed to push events, sales, and drive business on the site and then make suggestions on how we can support the events.
• Collect internal search data and make sure the experiences are optimized for our customer.
• Look at external search and Kohl's ranking within search engines and strategize on the best plans of action to enhance the experience and increase SEO.Knowledge base for position: Adobe Analytics, Omniture, Experience.

Columbus, Indiana

I worked in an Autism Solutions center that practiced Applied Behavioral Analysis (ABA). Through this job, I implement the programs planned for individual clients set by the Behavioral Analyst.

Bloomington, Indiana

I was a seasonal intern with The Salvation Army of Monroe County. I worked with the Community Relations and Development Director to help coordinate the Christmas Campaign and Red Kettle Campaign. This included, but was not limited to, creating weekly press releases and blog posts, drafting and publishing social media posts to both Facebook and Twitter, and.

Menomonee Falls, Wisconsin

I was a summer intern working at Kohl's Corporate in Menomonee Falls, Wisconsin. I worked in ECommerce with the Digital Merchandising team to enhance customer experience and navigation within the website across all digital channels.While my main focus was within kitchen housewares working with brands such as Keurig, KitchenAid, and Cuisinart, for my final.

Columbus, Indiana

In my time working as a cashier at Target, I have developed my communication skills and learned how to relate to multiple types of customers. I have been educated about new technologies that allow customers to engage with their mobile devices while in the store to help drive sales and increase customer savings.

Columbus, IN

I was a writer for a local magazine for eight months focusing on two of their main articles, spotlight on talent and athlete of the month. I was in charge of identifying local students who would fit these articles and showcasing their talent or athleticism in a short article. This was a great opportunity to develop my writing, interviewing, and listening.

Indiana University

In this role, I was tasked with taking weekly attendance of all two hundred members as well as holding weekly standards meetings for women who were low on attendance, participation, or academics. Through this role I was able to develop leadership, organization, and communication skills.

Columbus, Indiana

I worked with the Global Learning & Development team to organize and audit current data within their online learning systems.