Alida Borg Email & Phone Number

Austin, Tx, Us

Carrollton, Tx

Dallas, Tx

Marketing Specialist: Execution of ongoing business development and marketing plan Sales Process Developmento Helped create a well-defined sales process for incoming leads and the following steps for qualification and follow-up.o Responsible for managing and inputting information into CRM database.o Create sales reports for weekly sales and marketing meeting Eventso Launched and managed Microsoft Dynamics GP 2010 product launch held at the corporate Microsoft Office. o Managed and organized four “client days” for existing customers and prospects. o Launched and managed SMB Leadership seminar series Social Media Marketingo Responsible for content build and managing company’s internal blog and Microsoft Partner Blogso Launched and manage company’s twitter and facebook accounts. Trade Showo Organized and managed booth and team at Microsoft’s World Wide Partner Conference in Denver 2007 Website Optimizationo SEO, content building and updating, design and layout consulting o Created and manages Google Adwords Campaignso Manages Website Chat program E-mail Marketingo Create and distribute on average, 3 e-mail marketing campaigns each month: eNewsletter (Prospects & Existing Customers), “Biztips” email and monthly event announcements.  Direct Mail Marketingo Launched and managed two direct mail campaigns Telemarketingo Develop and monitor telemarketing program Additionalo Design sales tools, presentations and marketing materials

Worked with EdVenture partners in coming up with a marketing campaign for the Subaru Impreza Collegiate Challenge.Worked with business protocol, approval processes, deadlines and a real budget. Developed and implemented an approved campaign, presented and created a report for a real client.

 Created newsletters to enhance relationships between management, staff and clients.  Assisted with organization of special events by arranging logistics and gift distribution.  Helped create executable, cost-effective models to meet needs and government reimbursement budgets.

Bba, Marketing, Art History

Activities and Societies: Pi Beta Phi

Education record