Alida Van Sprang Email & Phone Number

Amsterdam

Amsterdam

marketingcommunications I advisor I projectmanagement I events I online

Schiphol

Online content marketing campaign - Schiphol Central Business District (CBD)Activities: communication plan, coordination of advertising, content and media agencies, content calendar, print media, website, dashboard.Goal: create greater awareness for Schiphol CBD as a preferred work environment among decision makers of internationally active companies in NL. Part 1: paid media banners on FD.nl, NRC.nl and LinkedIn to create visibility and a call to action to visit the website. Part 2: the Schiphol CBD website as an online platform for the content (copy, pictures, video).

Schiphol

Website Schiphol Central Business DistrictActivities: developing a website/online platform to support an online paid media campaign. Develop and edit content (copy, video, photography), content calendar, dashboard.

Schiphol

Construction of the new Hilton Amsterdam Airport Schiphol hotelActivities: communications and PR advisor to support the construction of the new Hilton Schiphol hotel. Events manager for building milestones events, communications liaison with Hilton Worldwide for all communication, PR and social media activities.

Schiphol

Winter lights Schiphol Central (2014 and 2015)Activities: pro-active proposal to introduce winter lights at the business district of Schiphol Center. Developing creative concept, coordinating technical support, management of execution.

Schiphol

TEDxAmsterdam Schiphol Side Event (2014 and 2015)Activities: development and production of the concept, program, communication plan, coaching of speakers, website, newsletter.Set up of the first 2 side events of TEDxAmsterdam at Schiphol. The challenge of developing a program that would meet the expectations of enthusiastic TED fans, finding and contracting inspiring and surprising speakers, arranging the whole communication action plan, and direction of the event including audiovisual set up and catering. 2014: 130 guests. 2015: 270 guests. www.tedxamsatschiphol.nl

Schiphol

Opening office building Schiphol The Base: concert RacoonThe extensive and successful redevelopment of The Base was celebrated with a live concert of the famous Dutch band 'Racoon'. More than 700 people attend. Activities: developing the event concept with Bruggen Verwiel, communications and open invitations among people working at Schiphol Center, production of the event.

Schiphol

Magazine 'Schiphol NOW' No ordinary corporate brochure, but a magazine with real stories and information to show and tell how extraordinary the Schiphol area is as a work environment. With CEOs and people who work at the airport with special stories to tell. And off course amazing photography.

Schiphol

Communications campaign: Check-in to SustainabilityGoal: give information and create awareness for sustainability activities of Schiphol Group.Activities: communication plan, development and production of communications campaign in cooperation with Branding a better world. Execution of communication plan, liaising with internal and external partners to coordinate information.

Real estate, Corporate responsibility, Sustainability, Internal communications, events, print, mediaCampaign: 'Check-in to Sustainability'Development of strategy and campaign for sustainability communications. Target group: passengers in the terminal buildingTarget: create more visibility, understanding and likeability for sustainability program by SchipholActivities: website, on site campaign in the terminal building on waste, recycling, energy, digital screens www.schiphol.nl/sustainabilityConference/event: airportNEXT!Project leader: concepting, developing, organisation, coordination, implementation of a conference on sustainability and innovation Target groups: business relations, science, public authorities (230 persons)Client: Schiphol Group, theGROUNDS, Climate-KICwww.airportnext.org

Schiphol

Conference AirportNEXT!Activities: development, program, production of a first international conference for innovation and sustainability for airports, at Amsterdam Airport Schiphol. Also communications, invitations, database. Developing a identity for all communications and the website. Guests: 230

Print, campaigns, online:* redesign website Schiphol Real Estate (2012)* development online magazine for tenants '@Schiphol'* development 3D part of website Schiphol Real Estate for leasing office space* brand awareness campaign (print, online, radio, billboards): 'Does your office have an airport' (2007)Strategic marketingcommunication plans: development, coordination and implementation* Schiphol Real Estate* Business park Milan Malpensa Airport, Italy (2003-2006)* Business parks Rotterdam Airport* Business park Flight Forum, EindhovenEvents: * General Aviation Terminal Schiphol (2011): opening, PR, architecture book (200 persons)* TransPort office building (2011), 1st sustainable LEED building in NL opening, PR, book (150 persons)* WTC Schiphol Airport: opening fase 2 (200 persons)* CargoWorld Schiphol: opening (200 persons)

Brussels

Drs, European Studies (English, Italian, Law)

High School, Atheneaum