Cognitio Intelligence provides data analytics and artificial intelligence solutions tailored to meet the unique needs of businesses across various industries. Our goal is to help organizations harness the power of their data to drive growth and success.At Cognitio, we focus on delivering value through:Tailored Solutions: We craft analytics and AI strategies that align with your specific business goals and requirements.Cutting-Edge Technologies: Leveraging the latest tools and platforms, we ensure you stay ahead in an ever-changing digital world.Expert Guidance: Our team provides practical advice and innovative approaches to overcome data challenges.Continuous Support: We offer ongoing assistance and training to ensure sustainable growth and adaptability.Our mission is to partner with you and deliver impactful solutions that make a real difference.

• Designed and implemented customized web-app analytics frameworks to meet specific business needs.• Created detailed dashboards and reports to simplify complex data for strategic decision-making.• Collaborated with cross-functional teams to define KPIs, identify trends, and recommend data-driven optimizations.

Data Analytics and Predictive Modeling- Developed churn prediction models leveraging digital analytics data on BQML, enabling CRM teams to take proactive actions before customer attrition. This initiative improved churn customer buy rates by 2x.- Created product scoring models for both shopping campaigns and internal search improvement, driving targeted marketing and optimized search results.- Utilized Markov analysis to create a basket widget recommendation system, enhancing product cross-sell and upsell opportunities.Dashboard Development and Business Intelligence- Built dashboards that integrate Merchant Center feed with shopping campaign performance, optimizing product feeds and marketing campaigns.- Developed dashboards on product-level digital performance using clickstream data, providing e-commerce and digital marketing teams with insights for optimization.- Created LookerML-based dashboards with a minutely refresh rate to track order trends in real-time.- Designed a dashboard to measure the impact of TV commercials on digital performance, facilitating better allocation of marketing budgets.- Developed a dashboard to monitor daily performance of customers based on status and segmentation, tracking the effectiveness of targeted campaigns.Automation and Tools Development- Wrote an AppScript tool to streamline the process of generating product reports, improving efficiency for the team.- Created a GSC (Google Search Console) dashboard integrated with SERP API to provide comprehensive insights into SEO performance for Karaca.- Created a Bigquery cost tracking dashboard and set alerts on Teams.Advanced Analytics and Machine Learning-Leveraged Generative AI to score product reviews, providing actionable insights on product strengths and areas for improvement across various teams.- Analyzed channel performance using multiple attribution models and attribution windows, offering a more nuanced understanding of marketing effectiveness.

Under the performance-marketing department, creating data-driven insights to improve marketing practices.- To obtain insights for the channels that mostly contribute to income, manually perform a multi-channel attribution analysis.- Implementing product feed optimization strategies for Facebook Feed and Google Merchant Center- Creating detailed dashboards for digital marketing channels, categories, and brand performance for both the app and web.- Optimizing GCP analysis costs and establishing alerts to ensure budget responsibility.

Created compelling content for LinkedIn & Instagram, managed profiles, and reported monthly social media performance.

Worked with CEOs, real estate agents, and famous people to improve their personal branding and social media presence.That's Me! Agency is a premiere personal branding and creative services company based in Istanbul, serving clients internationally. It focuses on transforming its clients, ranging from corporate executives to businessmen from entrepreneurs to creatives, from experts in obscurity to industry thought leaders and influencers. As a result of their work, That's Me! clients become demanded for business offers, partnerships, PR events, keynote speeches, and digital platforms.*We are passionate about creating and developing the personal brands of those who believe in the power of being a unique brand instead of being an individual stereotype in the competitive world.