As a Data Analyst at Karaca, I create data-driven insights to improve marketing practices for one of the leading retail groups in Turkey. I use Python and SQL to analyze large datasets, generate reports, and provide recommendations to optimize campaigns, channels, and customer segments. I also collaborate with other analysts and stakeholders to ensure alignment and integration of data and insights across the group's 11 brands.As a psychology graduate with a strong background in neuroscience research and statistical analysis, I have developed a keen interest in data-driven insight creation and business optimization. I have completed multiple certificates in data analytics and data science from reputable online platforms, such as Meta and Google, and I am highly proficient in Python and SQL.I am motivated by the challenge and opportunity of using data to drive business success and make a positive impact. I am always eager to learn new skills, tools, and methods to improve my data analysis capabilities and deliver high-quality results. I am also a team player who values collaboration, communication, and feedback.