Alison E. Email & Phone Number

United Kingdom

Berlin, Berlin, De

Global team leadership providing consumer & customer insight, brand funnel tracking, business performance analysis, trends/opportunities, creative testing, consumer segmentation/targeting & product research. Drives marketing, strategy & product development for the total HFG business - 8 brands, 18 geographies. The team operates as an internal agency with end to end design, execution, analysis & recommendations.

Dublin, County Dublin, Ie

Richmond, Surrey, Gb

Providing product development & insight consultancy to support this exciting challenger brand company to work in the cosmetics arena on a new to EU Baby Brand with a natural/plant derived positioning. Ensuring that the products are innovative, accessible, gentle & mild, compliant and easy to use so that parents and babies love them!

Middleton, Wi, Us

Lead the Pet Care innovation team (design, development, delivery & technical mastery), insight programme, product & packaging development, wet & dry food for IAMS & Eukanuba and unbranded Private Label business. Lead the overall innovation pipeline to ensure that all projects/initiatives and work streams are on track, issues resolved/mitigated and that delivery is timely and meets quality, legal and regulatory standards. Develop process efficiencies, speed to market improvement and deliver cost saving solutions through risk management and team leadership. Build the team to ensure that we have the right skills to deliver the programme and develop roles for the team that are motivating, stretching and building individual experience, capability, skills, knowledge and behaviours.

Cincinnati, Ohio, Us

Product Development at Procter & Gamble within Oral Care and then Pet Care. For Oral Care I developed & delivered:Understanding of the mouth rinse landscape in Europe including all P&G products and key competitorsDesign of EMEA Rinse Product Line-up Strategy across all pre-defined Consumer GroupsDefined the glide path to integrate 14 rinses with sporadic positioning throughout the region to a portfolio of 5-8 products where each technology matched consumer benefit requirements had the strongest equity and met regulatory constraints l. R&D SPOC for Rinse within all EMEA teams to support launch of rinses into identified markets.Defining claims (and their support) for each product & regimen for pack, in-store etc. Sensory taste evaluation leading to flavour preference setting for EMEA within mouthwashes. Portfolio mapping within the region across the dentifrice range to understand the opportunities of simplification. Demo development to be used to educate trade and consumers with respect to the unique modes of action for rinses.For Pet care I delivered: Product Development for Cat and Dog food for Eukanuba and IAMS while the business transitioned to Spectrum Brands.

Learning and Leadership Development Company - working with clients either directly or as an associate, I have developed training strategies and programmes, designed talent retention/development & perfomance courses (graduates and management) and a broad spectrum of skill development programmes. Conducted end to end training cycle including RoI and evaluationProjects:Management Induction Programme for Engineering/Defence Sector Client.Defining what a new manager within the business needs to know in terms of processes, policies and proceedures to fully meet their brief of 'Manager'. Interviewed key stakeholders within the business to determine requirements - including employee focus groups and SMEs.Defined the scope of the course, designed the training day and accompanying workbook.Currently completing course design and qualification prior to course roll-out & evaluation.Other projects include: * Central Government Senior Management training programme - including Inspirational Leadership, Advanced Communications, Attitudinal Development, Influence and Persuasion, Negotiation Skills, Change Management and Personal Effectiveness* Leading Building Society - business integration, systems training programme - solution design, implementation and evaluation including training 'buddies', logistics and setting up training premises to integrate a newly acquired bank.* Graduate Assessment Centres and tfollow-on training programmes * Career development workshops* Mentor coaching* Innovative Product Development - for key leading players within the defence sector * Creativity and Presentation coaching for Loughborough University MSc courses* Leading national charity leadership, communications, appraisal coaching, graduate training and team development days* National Insurance company Sales Recruits Induction Course* Appraisal and Performance management training for Defence Sector Consultants* Team Development Days* DiSC profiling

Cincinnati, Ohio, Us

Initially took an innovative role of technical specialist for beauty brands within External Relations. This involved defining technical communications strategy and external relations packages for new products, presenting new technologies to global stakeholders, designing technical showcase events and managing technical enquiries. Led the development of an award winning European education programme.Following promotion to group/section manager I became global external relations & events manager in Beauty Care and led a team (35 people) to deliver the global stakeholder networking programmes world wide. Through these external relations roles, I became a presentation & communications coach and further developed project planning/budget control skills.

Cincinnati, Ohio, Us

Managed the Pantene brand for R&D following two years of upstream product development bringing new hair styling technology through to launch. This introduced me to ‘real life’ project management and developing innovative product idea generation tools. Also completed P&G management training.

2;1 Bsc Dual Hons), Biochemistry And Physiology

Biology, General; Chemistry, Mathematics (Pure & Applied), General Studies