I have recently joined Brunel University London as a Lecturer (Assistant Professor) in Digital Innovation. Before that, I did a post-doc at Manchester Institute of Innovation Research at Alliance Manchester Business School. I hold a PhD in Management at Aston Business School. In my thesis, I researched the impact of social media knowledge acquisition on innovation and financial performance of the firm. As a Big Data passionate, I have been working with data, information management, and technology management in different fields for the last 8 years. Specialties: Digital Innovation - Business Consulting – Project Management – Change Management - Market Research – Data Analysis – Business Analysis – Digital Transformation – Statistical Analysis – Quantitative Analysis – Qualitative Analysis