Alexandra Romano Email & Phone Number

- Schedule and plan organic content across all media channels - Develop and drive social content calendars through media management platforms including Sprout Social- Collaborate with the social media team through Slack to assess project outcomes - Propose creative strategies in alliance with marketing director - Monitor and maintain 10+ social media accounts - Analyze and deliver monthly reports with statistics for each client - Compose visual graphics through Canva and Adobe Photoshop

- Formulate organic and paid marketing campaigns to enhance audience engagement and achieve a 93% increase in new customers over 4 months- Monitor weekly analytics and KPI’s through content management platforms including, Google Analytics, and Klaviyo - Generate Instagram, Facebook, TikTok, and Pinterest content directed at the company’s target audience for promotional purposes, averaging 4-12 posts a day - Schedule content calendars and automated posts through management platforms such as Later, reducing time spent on social media by 14 hours monthly. - Produce enticing copy across all marking channels while adhering to an authentic brand voice - Manage and document company finances, compile data into Microsoft Excel- Conduct business with 60+ digital influencers to boost company profile and sales- Developed 500+ visual graphics through Canva, Adobe Photoshop, and Adobe Illustrator that portray a consistent brand image across all media platforms- Capture high-quality product photographs and videos using DSLR cameras- Designed and launched company website via Shopify and Wix platforms

- Oversee web presence and manage the creation of web pages to improve SEO/SEM performance - Increased organic web traffic by over 35%- Adapt to changes in trends, eCommerce, and marketing strategies - Engage with customers enthusiastically to quickly ascertain their wants and needs, drive sales, and obtain an average weekly goal of $40,000- Instructed and trained 6 employees and interns, developing them into productive team members with excellent product knowledge - Built customer relationships, subsequently increasing customer retention rate - Execute frequent inventory counts to track stock levels

- Composed proposals for prospective clients, highlighting brand expectations and target audience - Communicated and coordinated directly with client to establish a project scope and timeline- Provided competitive analysis and proposed suggestions/strategies to enhance website design and performance- Managed client’s entire website design from concept to final product

Bachelor Of Science - Bs, Retail Entrepreneurship

Bachelor Of Science - Bs, Retail Entrepreneurship