Hi! I'm Alif and I wear the hat of a Founder, Creative Director, Copywriter, Intern...(the list goes on, you name it) at my shapewear company, Waistlab, which I founded in 2017. With a knack for fashion and fitness, I thrive in the art of creating body shapers for women (and men) to feel good inside out. Proudest milestone? I've bootstrapped Waistlab into a million dollar business and launched multiple intergalactic product campaigns to deliver interstellar experiences for my customers 💫 But no achievements can top becoming a father to my cute little baby boy 👦 Throughout my cosmic entrepreneurial journey, I've left a mark on thousands of beautiful people through Waistlab - from first time mummies from around the world to anxious brides, and not forgetting my beautiful (and bossy) wife 😂When I'm not fueling my rockets of success, I'm either dragging myself to the gym or spending time with my family at home, hashtag first time dads.Let's collide our professional meteors and create something extraordinary. Connect with me, and let's embark on an odyssey that will redefine the concept of D2C businesses 🚀