Ali Faour Email & Phone Number

Philadelphia, Pa (Usa), Middle East, And Remote

Currently working as an independent consultant advising professionals and organizations on strategic communications for business initiation and growth. Served a wide range of clients from diverse industries on Public Relations, corporate communications, content creation, branding, event management, marketing, and crisis management.• Developed the communications infrastructure, key messages, and marketing content for clients including Starbucks, Abu Dhabi National Oil Company (ADNOC), Qatargas, GlaxoSmithKline (GSK), and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ); as well as a host of SMEs across different industries.Handled strategic contract and in-house positions for external clients and agencies including: • Windcliff, London, U.K.: As Event Director (2016), advised international consulting firm on the structuring, creation, and implementation of a sustainable agriculture conference and exhibition in Beijing, China.• Fifth Ring, Dubai, U.A.E.: As PR Director (2014 to 2015), restructured the agency’s Middle East PR practice around its core Oil & Gas specialization. Trained new talent to meet requirements for client servicing and introduced social media capabilities. o Consolidated existing accounts with relevance to energy. Retained clients included AlMansoori, Pretect, Expro, HB Rentals, and Servion o Secured new clients including the Dubai Supply Authority (DUSUP), G4S, the Chartered Institute for Procurement and Supply, 2H Offshore, and Honeywell• Memac Ogilvy, Riyadh, Saudi Arabia: As PR Director (2012 to 2013) re-launched the agency’s PR practice in Riyadh after it had been shut down since the 2008 recession. o Secured new business from Riyadh’s leading organizations including Almarai, SaleCo (STC), NasJet, Dallah Hospital, King Khalid Foundation, and CITC o Actively managed and implemented Public Relations projects for Huawei, Coca-Cola, United Motor Agencies (GM), Samsung, Reckitt Benckiser, Volvo, and Cisco

Middle East

Regional representative for Speyside in the Middle East. Handling special assignments, crisis management, and research.

Dubai, United Arab Emirates

Led Public Relations initiatives for clients across B2B industries, with a focus on integrated communications across marketing assets. Aligned client messaging and activities around the creation of a holistic approach to reputation building, protection, and management.• Leveraged Public Relations campaigns in support of market development, strategic alliance formations, and CEO thought-leadership positioning.• Ensured consistency of messaging across communication channels and partner PR campaigns towards the achievement of tangible business objectives.

Middle East And North Africa

Headed the agency’s regional offices across the Middle East and coordinated regional campaigns. Developed growth strategies and managed the profitability and administration of the regional offices. Guided the professional development of regional teams and provided them with on-the-ground support.• Acted as the Director for the agency’s Technology Practice, and consolidated and grew its anchor account (Etisalat) • Generated new business and clients including Pfizer, Accenture, NVIDIA, Yajeel, ADCO (ADNOC), Naseba, Starwood, Boots, and Emirates Airlines• Led and provided strategic direction for the agency’s crisis management clients, and was the crisis team leader for Swiss Airlines• Played an active role in the leadership and support of agency key clients including Ford, Reed Exhibitions, Inmarsat, International Bank of Qatar (IBQ), National Bank of Kuwait (NBK), and Barwa Real Estate Group

Abu Dhabi, Uae

Initiated the marketing department for Masdar from inception, articulating its key messages and creating its marketing communications collateral.• Introduced the Masdar initiative to high-level international delegations, including those of Presidents George W. Bush and Nicolas Sarkozy • Effectively launched Masdar and its divisions, including Masdar City and the Masdar Institute for Science and Technology through events, advertising and public relations, locally and globally. Launch footprint was valued in the tens of millions of dollars across local and international media, achieving effective awareness and leadership positioning across target stakeholder groups• Launched the Zayed Future Energy Prize, the first of its kind multi-million dollar program in the support of innovation in alternative energy • Handled executive visibility, profiling, and media relations for the CEO

Abu Dhabi, Uae

Introduced Turret Exhibitions (UK) to the Middle East and created a calendar of proprietary, franchised, and purchased exhibitions including the World Future Energy Summit, the Fine Arts and Antiques show, Taste of Dubai, and the Abu Dhabi Hunting and Equestrian Show.• Handled all the branding and marketing activities for the events• Created a partnership with ADNEC for the venue’s outdoor advertising resulting in the creation of a multi-million dollar revenue stream

Dubai, Uae

Led the development and management of the Public Relations teams on key agency accounts starting with McDonald’s and extending to other flagship accounts including Coca-Cola, Beiersdorf (Nivea), Jumeirah International, Siemens Mobile, Roche, and Canon. • Effectively built the communications infrastructure and trained different teams of up to 25 professionals across the MENA region• Developed Public Relations and marketing strategies, addressed a wide range of crises, conducted product launches, and handled media relations

Mba, International Business

Bachelor Of Business Administration (B.B.A.), Marketing

Baccalaureate Ii, Life Science