Working on multiple projects to diversify the company's product offerings, expand geographical & institutional reach, and evaluate vertical and horizontal integration strategies.A. Feroz & Co is a marketing and distribution firm working in the Health and Wellbeing industry of Pakistan. Through its exclusive partnerships with companies in countries like China, Malaysia, Japan, U.K, Germany and Taiwan, A. Feroz & Co is able to supply rapdily to public and private hospitals, healthcare institutions and pharmacies across Pakistan.The portfolio of products includes: Home Healthcare, Wound Dressings, Medical Diagnostics, Infection Control, PPE, Rehabilitation Aids.

Initiated a business division to launch consumer healthcare brand ‘Senior’ in retail space of Karachi, with an aggressive sales strategy extending reach to 400 pharmacies, covering 80% of Karachi.Designed and executed marketing strategy of consumer healthcare products, focusing on BTL activities, In-store branding and merchandising and achieving double digit growth every quarter over past year.Manage finances to ensure timely payments to suppliers and healthy liquidity by keeping a strict control of account receivables.Collaborated with five other team members to develop e-commerce channel by adopting a consumer-centric approach to shift habits towards online purchase of healthcare items.

Conducted primary research on non-conventional points of consumption for Ice-cream based on consumer behavior and identified five possible spots to be developed.Led a team of six people to execute a pilot project and test a variety of sales strategies for six weeks in traditional shopping malls of Karachi. Analyzed key learning to draft a model to ensure long-term scaleability and financial sustainability. Presented model to interested third-parties convincing stakeholders of its viability.

Relaunched Wall’s Home Delivery by devising a platform for order collection, communication and servicing; managed marketing and finance, reaching out to one million people while ensuring favorable return on investment. Created a smooth system for communication and servicing of participants of Wall’s consumer promotion by liaising with three external agencies to resolve customer issues and deliver on timelines promised. Planned business case of Wall’s “Happiness Station” taking into account key learnings from research and prior experiences; monitored execution at two different spots with four others in queue