I am a data-driven and detail-oriented digital marketer with 4 years of experience in offline media and a growing focus on performance marketing. In my role as a Media Planner, I successfully reduced media costs by 40% through strategic optimization and developed a hyperlocal growth monitoring dashboard, showcasing my analytical expertise. Transitioning to digital marketing, I have gained experience in generating leads through Meta Ads and Google Ads, and have led multiple successful campaigns.Recently, I worked as a Freelance Performance Marketing Associate for brands like Cangcomak, NovaBaby, and Samwells, where I planned and executed digital marketing strategies, improved key performance metrics such as CPM, CTR, and ROAS, and provided data-driven insights and recommendations for future campaigns. My proficiency in Google Workspace, Looker Studio, Google Analytics, and various digital marketing tools enables me to excel in both offline and online marketing environments.I am continuously expanding my digital marketing skills, particularly in performance marketing, and I am eager to take on new opportunities that challenge me to further enhance my expertise in this field.