- Spearheaded the development of innovative features like Julo Turbo (instant loan approval), Easy-Income-Upload (limit enhancement), and Tukar-Tambah Limit (loan refinancing). Executed multi-channel CRM campaigns, including push notifications, WhatsApp, In-App notifications, email, robocalls and sales agents, to drive revenue growth and customer engagement.- Maintained an approval rate while balancing risk mitigation with customer quality, handled complaints and public relations effectively, and improved retention among unsatisfied users through targeted initiatives.

- Founded an initiative focused on enabling informed financial decisions to foster financial inclusivity and personal growth. Achieved recognition as the 1st Winner of the Koin Works NEO Inspire Competition (2022) and received a Microsoft for Startups Founders Hub grant (2024).- Built partnerships with 35+ entities, including government and private sectors, while establishing a strong social media presence with 275K+ Instagram and 100K+ Twitter followers, reaching over 30 million people monthly.

- Monitored production metrics, including traffic, conversion rates, transaction volumes, GBV, and GBV per transaction, across all products at Pegipegi.- Executed CRM strategies to reactivate churned, dormant, and inexperienced customers, enhancing customer engagement and retention.- Initiated and led Referral Campaign Programs, including a successful trial program with Pegipegi's employees to drive customer acquisition and loyalty.

- Monitored transactions and revenue from clients to ensure the achievement of company KPIs.- Conducted in-depth analysis and developed strategies aimed at enhancing company profitability.- Coordinated with other commercial divisions to implement proposed strategies effectively.

- Optimized Alterra's Gross Merchandise Value (GMV) and transaction volume through the implementation of a strategic pricing approach.- Managed digital product portfolios at Alterra Indonesia, with a focus on pricing and operational efficiency.- Evaluated business proposals from suppliers and clients, ensuring alignment with company objectives and maximizing potential opportunities.

Led the marketing team in crafting corporate strategies and conducting market research, resulting in a remarkable IDR 3.6 billion in revenue on debut. Achievements under my leadership include: - Securing a spot in the Top 5 companies at the Energy Innovation Challenge during POWERGEN Asia 2018, organized by PennWell Corporation Tulsa.- Reaching the Top 25 in the Idealogy Competition 2018, hosted by GreaterHub SBM ITB.- Representing the company as delegates at the TFI Scale Programs by Temasek Foundation.

Supervised and evaluated land administration and spatial data infrastructure across multiple cities in Indonesia, ensuring the accuracy and efficiency of land management systems.

Acted as the company representative in Mamasa Regency, Sulawesi Barat, overseeing sub-contractors' work and facilitating negotiations and mediations among villagers. Played a crucial role in the Village Boundary Setting and Resource Mapping initiatives as part of the Green Prosperity Project by Millennium Challenge Account Indonesia, ensuring smooth project execution and fostering community cooperation.