* Roles/ Goals ->(Market Research, Market Strategy and Execution, and Content Creation)1) Formulate a marketing strategy to help the firm build a presence on the preferred B2B channels (website and LinkedIn) to attract visitors by providing them value, converting them into leads, and nurturing them.2) Execute the proposed steps laid down in the marketing plan.3) Build a framework (marketing workbook) for the team to use as a reference in the future for establishing their online presence.4) Coordinate with the design team members on constructing a website layout optimized for conversion.* Work Done ->1) Made a document of the insights obtained by conducting Competitor Research to guide our website and LinkedIn development processes.2) Brought together the Marketing and Sales team to work collaboratively on defining goals, target buyer, and buyer's journey to provide consistent customer experience across channels through communication.3) Made progress with the integrated teams and completed the following steps of the marketing strategy -i) Defining goals and vision ->(Prepared a 'Brand content' document as a deliverable of this step. The sheet contained all the branding statements that can help the firm in its brand-building endeavor).ii) Building an ideal customer profile -> (Identified the customers' pain points and goals to prepare 'Website content' and 'LinkedIn content' documents).4) Worked with the design team and discussed the website layout and the content formats we can use on the website and LinkedIn.5) Put together a step-by-step plan for the team to follow in the next three months to develop a presence and generate traffic on their website and LinkedIn.

* Roles/ Goals ->(Content Creation, Event Planning and Execution, and Mentoring) 1) Contribute to defining the cell's short-term and long-term goals and participate in planning activities helping us achieve those goals (such as attracting and encouraging more students to enroll).2) Meet the ever-evolving content demand of the cell by generating content regularly.3) Mentor the junior team members and work in tandem to meet timelines and fulfill the content requirements of the cell.* Work Done -> 1) Participated in monthly and weekly meetings to discuss the club’s progress, explore growth opportunities, and plan next steps and events (participated in the strategizing and execution part for 3 events - 2 virtual events and one live event).2) Mentored 7-8 junior team members and guided them through the process of content creation and marketing.3) Cultivated a culture of open two-way dialogue between peers and teams to learn, find opportunities, and grow.4) Conducted content audits to determine the current assets for regular communication and events.5) Identified gaps and worked to fill them with appropriate content (for example:- missing content on the website, presentation template, and standard copy for the annual induction program, evergreen social media campaign ideas, and content for national days).6) Build consistency in messaging across channels (website, social media, broadcast messaging, pitches, live interactions) while generating content regularly to meet the ever-evolving content demand of the club.

* Roles/Goals ->(Social Media Marketing Campaigns, Event Marketing, Content Creation, and PR)1) Run various campaigns on a social media channel, Instagram to build brand awareness, increase engagement, and engage designers in building relationships.2) Contribute to the firm's marketing initiative of participating in exhibitions to generate leads and facilitate partnerships.* Work Done ->1) Leveraged the initial pandemic period and the national days to entertain people through campaigns - 21 days with 3Decorz and Mother's and Father's Day campaigns.2) Adopted a mixed strategy of Content Creation, User-generated Content, and Content Curation for the campaign where the products showcased belonged to the designers (whom we found online and established relationships with them through nurturing).3) Planned, implemented, and reported the performance of our social media campaigns.4) Prepared for a four-day exhibition (IIID) and a one-day event (Kunuz Expo) and worked on increasing footfall, spreading awareness, providing value, and lead generation for facilitating partnerships and driving sales.

* Roles/ Goals ->(Web Content Writing, Copywriting, and Communication) 1) Work in tandem with the Head of the cell to prepare content helping with formal internal communication(stakeholders) and external communication (potential partners and investors).2) Coordinate with other teams to understand and fulfill their content requirements for various channels (website, social media, messaging apps).Work Done ->1) For internal communication, prepared proposals and supporting documents for gaining dean's approval and a budget for implementing and experimenting with various in-house growth programs.2) For external communication, prepared content (emails, presentations, proposals and pitches, documents, and communication messages) for outbound efforts of reaching out to investors with partnership offers and businesses with a partnership or participation offers.3) Worked together with the Marketing, Website Development, Operations, PR, and Design team to develop content for social media channels, website, regular communications, campaigns, and events.

* Roles/ Goals ->(Content Creation, Social Media Marketing, Branding, and PR)1) Contribute to the newly-found startup's branding initiative by building brand elements such as logos, business cards, product catalogs, etc.2) Work on developing the brand's online presence with the help of the social media channel (Instagram) to increase brand awareness and reach.* Work Done ->1) Put together a strategy for creating a presence on Instagram by adopting content curation, content creation, and user-generated content to reach, attract, and engage our target audience.2) Used the firm's social media presence as an opportunity to connect with industry-related people such as online communities, designers, and 3D printing enthusiasts for building relationships with them and helping 3Decorz grow.3) Designed their logo (which is still in use) and business cards as we were a 3-member team for the initial few months.4) Collaboratively worked with the new design intern to build product catalogs (write product descriptions and give product names).5) Prepared presentations and accompanied the founder in various workshops focused on introducing children to the art of 3D printing through fun learning sessions (to build brand awareness, recall, reputation, and perception).