- Managed and developed a data-driven social media strategy aligned with brand objectives and audience insights, improving 150% of followers growth on Instagram (400k to 1M+ followers within 4 years)- Conduct monthly editorial plan for organic social media strategy, resulting in consistent engagement with a top-performing engagement rate of >16%- Gained over 15 viral contents and increased by >10% engagement rate despite promotional content mix- Analyzed and reported on social media metrics and provided enhancement plans accordingly for future campaign and content optimization, resulting in a 30% improvement in brand awareness- Increased Instagram followers growth by 75%, achieving over 300.000 followers within 2 years- Achieved 300% from the target (2,5% to 10% of engagement rate) in releasing the initiate Reels campaign- Planned and executed end-to-end content production process for Instagram Post, Instagram Reels, and Instagram Story, including creating and designing all visual graphic materials single-handedly- Implemented SEO-friendly copy for 500+ carousel posts, single posts, captions, and video scripts- Collaborated with the marketing team to ensure content-community alignment, providing strategic input for customer interactions while maintaining a 90% positive engagement rate across platforms

Fiction Editing- Proofread over 1.000+ pages of manuscript for grammatical, spelling, and punctuation inaccuracies,reducing errors by 20% and improving overall readability- Provided feedback to authors on enhancing the narrative structure in 10+ chapters per book andmaintaining consistency in formatting, ensuring adherence to specific style guides and editorial policiesNonfiction Editing- Edited 30+ academic articles and theses, ensuring accuracy in citations, references, and grammar- Created 20+ data visualizations (tables, diagrams, infographics, curves) using Microsoft Excel/Google Sheets and Microsoft Word, enhancing data understanding

- Collected and organized 500+ data points from interviews for thesis analysis research using Miro and MindManager- Collaborated daily with senior linguists to finalize 15+ pages of the proposal outline- Compiled and presented daily research progress reports to supervising linguists for review and guidance

- Led a team of 6 to execute a successful social media rebranding campaign, improving brand awareness by 30% and followers growth by 25%- Planned and implemented comprehensive media strategies to promote events and student activities, resulting in a 20% increase in event attendance and a 40% boost in social media engagement - Created and supervised 100+ compelling visual and written content across multiple channels, including social media (Instagram, Twitter, Facebook, LINE, Spotify Podcast, YouTube video and live stream), websites, and magazines (electronics and printed)- Arranged detailed monthly campaign reports tracking engagement and audience response

- Designed 30+ high-quality visuals using Adobe Photoshop and Canva for various objectives (carousel post, poster, infographic) in collaboration with 7+ cross-functional teams- Participated actively in weekly and monthly meetings with both internal and external stakeholders- Reported periodic detailing project milestones and team performance metrics for department heads

- Led a team of 3 in producing high-quality journalistic visual content across multiple platforms (Instagram, Twitter, website) while maintaining strict editorial standards and deadlines- Planned, executed, and curated 80+ photography content for publications (printed and electronic magazines), exhibitions, and online channels- Coordinated with 6 functional teams’ lead to develop 20+ innovative initiatives aligned with the organizational mission

Staff of Photography

- Organized weekly meetings of basic Bahasa Indonesia courses for international students across multiple time zones- Developed and delivered 70+ slides of teaching materials covering foundations of grammar, vocabulary, pronunciation, and cultural topics, fostering a deeper understanding of Indonesian culture and society- Tracked and reported student progress through regular feedback and evaluation reports, achieving a 30% improvement in speaking and listening skills