Social Media Specialist
Current- Managed and developed a data-driven social media strategy aligned with brand objectives and audience insights, improving 150% of followers growth on Instagram (400k to 1M+ followers within 4 years)- Conduct monthly editorial plan for organic social media strategy, resulting in consistent engagement with a top-performing engagement rate of >16%- Gained over 15 viral contents and increased by >10% engagement rate despite promotional content mix- Analyzed and reported on social media metrics and provided enhancement plans accordingly for future campaign and content optimization, resulting in a 30% improvement in brand awareness- Increased Instagram followers growth by 75%, achieving over 300.000 followers within 2 years- Achieved 300% from the target (2,5% to 10% of engagement rate) in releasing the initiate Reels campaign- Planned and executed end-to-end content production process for Instagram Post, Instagram Reels, and Instagram Story, including creating and designing all visual graphic materials single-handedly- Implemented SEO-friendly copy for 500+ carousel posts, single posts, captions, and video scripts- Collaborated with the marketing team to ensure content-community alignment, providing strategic input for customer interactions while maintaining a 90% positive engagement rate across platforms