Arsalan Shahid Email & Phone Number

United Arab Emirates

• Assisting international businesses in establishing offshore IT and marketing departments.• Implementing bespoke digital solutions.• Leveraging proven marketing strategies to drive success.

Karāchi, Sindh, Pakistan

• Spearheaded the company's continued success and growth through effective leadership, strategic planning, strong project management, digital marketing expertise, and a steadfast commitment to delivering exceptional results.• Supervised the Digital Marketing Department, encompassing a wide array of responsibilities including content creation, paid media buying, website optimization, social media management, lead generation, lead nurturing, email marketing, strategy building, and marketing analytics, to improve LTV and reduce CAC.• Revamped and enhanced sales processes, developing and deploying streamlined systems that increased the closing rate, reduced lead response time, and optimized the sales cycle.• Identified and eliminated operational obstacles in various business processes, enhancing efficiency through the development of standard operating procedures (SOPs), automation, and robust system implementation. These improvements extended to key areas such as Client Servicing, Customer Onboarding, CRM Utilization, and Sales Journey Optimization.• Successfully introduced PMEX, adding revenue streams to the company, and streamlined sales team efforts with services like Shared KYC and Sahulat Account, resulting in a significant reduction in KYC processing time.• Led hiring initiatives across all departments, consistently evaluating and enhancing employee performance.

Pakistan

• Achieved a remarkable 3x growth in client acquisition (YoY) through Paid Media Efforts.• Developed and implemented Strategies and Sales Funnels that helped Boost Revenue by 210% (HY) within 90 Days.• Improved the company's social media presence, achieving a 168% increase in engagement (YoY).• Built and managed a YouTube channel, growing it to over 6,000 subscribers with 232,000+ video views.• Collaborated on a website overhaul, resulting in a 103% increase in user conversions (YoY).• Implemented email and message marketing platforms, reducing customer onboarding time.• Successfully transitioned to CRM, increasing client retention by 35% (YoY).• Enhanced customer relations post-onboarding by building a dedicated concierge team, leading to an increase in LTV.• Produced creative content for media campaigns, Developed and Executed brand-building strategies and Established brand consistency across all digital marketing channels, reinforcing brand identity.

Lahore

• Collaborated closely with the founder team to align marketing initiatives with long-term business objectives.• Implemented Sales Funnels, Lead Nurturing Systems, and Paid Media Campaigns, guided by data-driven decision-making, to achieve a 358% increase in website traffic and a 640% boost in lead generation, Resulting in a 3x growth in Revenue in 90 Days.

Dubai, United Arab Emirates

Directed and guided the Digital Marketing team toward the attainment of key business objectives.

United Arab Emirates

• Established the complete marketing ecosystem for a brand new E-commerce brand.• Executed paid advertising campaigns on both TikTok and Meta.• Ensured a consistent return on ad spend (ROAS) consistently above 6.• Achieved 10x increase in revenue within just 90 days

Karachi

A solar energy marketing company. The business was committed to generating leads through the application of efficient search engine marketing and social media marketing methods. Additionally, the business managed and assisted the outbound and inbound sales teams in converting leads.

Karachi Pakistan

• Mayfair Moments was founded with a vision to bring personalization to gift-giving. A one-of-a-kind print-on-demand e-commerce store in Pakistan. • Oversaw a year-over-year increase in sales, ultimately generating 14.2 million PKR in revenue.• Optimization efforts and engaging content led to a staggering 283% increase in sales from 2017-2018.Sold Mayfair Moments to another e-commerce entrepreneur in November of 2020.

Pakistan

A Consumer Electronics Brand

Pakistan

• Effectively managed creative projects, promoting a superior corporate image.• Developed and maintained excellent relationships with clients, which were crucial to company enhancement and success.• Assessed the strategies of competitors, while avidly working to improve the company's marketing strategies.• Managed Multiple BTL activities for the various brands of the company, Winning the "best Sub-Woofer" award at one such BTL activity.• Launched multiple new products for the company through effective marketing techniques. • Launched over 28 New products during my tenure.• Finding new markets for the company to expand to. • Responsible for expanding to Lahore and Rawalpindi Markets.

Bachelor’S Degree, Accounting And Finance

High School, Accounting, A* In Accounts, A In Economics, B In Business Studies (A-Level)

Activities and Societies: Southshore Drama society. Southshore Music society