Market Research Methodologies: Multi-Method And Qualitative Approaches
CurrentObjective of the BookThe book discusses a variation of new research methods, how they work together to contribute to data validity, triangulation, and reliability, and more importantly, how using these methods together and adopting a multi-method research design will contribute to a richer data set that will inform your study or research extensively.Recommended topics include, but are not limited to, the following:Human enquiryQualitative ResearchTranformative Consumer ResearchInnovative Research MethodologyEthnographyNetnographyVideographyOnline InterviewsBlogsObservationsOffline participant observationOnline participant observationInformant reflexivityData validityTriangulationPhotographic diariesWritten diariesIntrospectionResearcher reflexivitySubmission ProcedureResearchers and practitioners are invited to submit on or before July 15 2013, a 2-3 page chapter proposal clearly explaining the mission and concerns of his or her proposed chapter. PublisherThis book is scheduled to be published by IGI Global (formerly Idea Group Inc.). For additional information regarding the publisher, please visit www.igi-global.com. This publication is anticipated to be released in 2014.Important DatesJuly 15, 2013: Proposal Submission DeadlineAugust 20, 2013: Notification of AcceptanceNovember 15, 2013: Full Chapter SubmissionDecember 30, 2013: Review Results ReturnedFebruary 28, 2014: Final Chapter SubmissionApril 30, 2014: Final DeadlineInquiries and submissions can be forwarded electronically (Word document):Dr. Ali Ghorbani (Payame Noor University, IRI)E-Mail: ghorbani02@gmail.comDr. Amandeep Takhar (University of Bedfordshire, UK)E-Mail:takharamy@gmail.com
