Alexandria Ligorotis Email & Phone Number

• Develop brand marketing objectives, strategies, and short/long-term plans.
• Owner of all messaging, media and creative for the brand through a variety of media including ad campaigns, websites, packaging, brochures, sales presentations, case studies, social, e-mail, trade shows and events.
• Driver of brand positioning, communications, and PR strategy with awareness and development of target audiences.
• Support new promotions and product launches in full campaign strategy.
• Collaborate with cross functional teams to maintain customer facing information for accuracy and brand alignment.
• Conduit of information for the sales teams to determine business needs & sales tools to drive leads & conversions.

• Own retail marketing budget and strategy.
• Launched, maintain and elevate Wayne Dalton store presence by: managing kiosk installation and supporting graphics/samples, lead special order software implementation/maintenance, own stock product label design, and.
• Own Wayne Dalton/Lowe’s digital media: landing pages/microsites, paid/organic social media, & content creation.
• Coordinate all involved teams and drive Lowes.com strategy, content creation & sku initiation; resulting in the development of new processes for the launch of 150 Lowes.com skus in one year. Handle all Lowes.com.
• Responsible for ¬Territory Service Representatives training and marketing materials to drive Lowe’s associate product comprehension.
• Manage PR & Co-op opportunities for Wayne Dalton retail

Project manager for social, content, & influencer teams. Owner of all project timelines & external/internal Creative agencies management.

Plano, TX

• Primary social media project manager with heavy participation in integrated marketing campaigns
• Supervised & established processes for more than 6,000 paid & organic social assets from external/internal creative agencies and influencers/content creators.
• Managed high-visibility integrated seasonal campaigns and brand launches. Campaigns totalled over 500 digital, print, social, display, & store signage assets. Campaigns are owned from briefing to final execution.
• Lead photography/video production necessary for social & campaign projects within a $100,000 budget. Produced over 200 videos & thousands of supporting photography assets.
• Performed required project management responsibilities such as: brief clarifications, kick-off meetings, setting deadlines, gathering best practices/helpful resources, clear/constant communication with all involved.
• Recorded all project details & pulled data/presentations for leadership. Utilized project management software to provide organization & transparency.

Plano, Texas

Denton, TX

• Acted as Co-Store Manager with focus on customer experience and team strength
• Lead and developed a team of 10 associates with store operations via: scheduling, goal setting, conducting reviews, as well as interviewing/on boarding associates.
• Practiced consistent coaching to create a confident, customer obsessed, & driven team. The team was proven successful by steady positive customer surveys.
• Analyzed store statistics & utilized data as resources for the team in order to drive results. Used findings as a tool be aware of store performance and the bottom line.
• Showed significant sales skills in focus on upselling & need based suggestions. Store ADS was consistently above standard and was top 10 in the company in 2015.
• Achieved dependable above plan store results and was regularly top of the district.

Denton, Texas

Denton, TX

• Acted as ground level management for infants, apparel, hardware, & home departments
• Directed 15 sales associates in department needs, such as: processing freight, managing inventory, price changes, merchandising, special projects, & zoning/housekeeping.
• Handled inventory management by tracking purchase patterns and ordered product for responsible departments.
• Earned paint mixing, key cutting, POS, & customer engagement skills.
• Promoted from Sales Associate in 06/2012.

Denton, Texas