Alexandria Ligorotis Email & Phone Number

• Develop brand marketing objectives, strategies, and short/long-term plans.• Owner of all messaging, media and creative for the brand through a variety of media including ad campaigns, websites, packaging, brochures, sales presentations, case studies, social, e-mail, trade shows and events.• Driver of brand positioning, communications, and PR strategy with awareness and development of target audiences.• Support new promotions and product launches in full campaign strategy.• Collaborate with cross functional teams to maintain customer facing information for accuracy and brand alignment. • Conduit of information for the sales teams to determine business needs & sales tools to drive leads & conversions. • Create and manage creative and copy for the brand. • Organize the annual dealer incentive trip and multiple annual trade shows.• Oversight on Wayne Dalton® retail and Wayne Dalton Sales & Service branches.• Team lead.

• Own retail marketing budget and strategy.• Launched, maintain and elevate Wayne Dalton store presence by: managing kiosk installation and supporting graphics/samples, lead special order software implementation/maintenance, own stock product label design, and development of associate training materials• Own Wayne Dalton/Lowe’s digital media: landing pages/microsites, paid/organic social media, & content creation.• Coordinate all involved teams and drive Lowes.com strategy, content creation & sku initiation; resulting in the development of new processes for the launch of 150 Lowes.com skus in one year. Handle all Lowes.com customer engagements. • Responsible for ¬Territory Service Representatives training and marketing materials to drive Lowe’s associate product comprehension.• Manage PR & Co-op opportunities for Wayne Dalton retail • Drive to improve overall customer experience by concepting and executing supplemental videos, refining installation instructions, and seeking out vendors to support this goal.

Project manager for social, content, & influencer teams. Owner of all project timelines & external/internal Creative agencies management.

Plano, Tx

Primary social media project manager with heavy participation in integrated marketing campaigns • Supervised & established processes for more than 6,000 paid & organic social assets from external/internal creative agencies and influencers/content creators. • Managed high-visibility integrated seasonal campaigns and brand launches. Campaigns totalled over 500 digital, print, social, display, & store signage assets. Campaigns are owned from briefing to final execution including toolkit/resource building & distribution. • Lead photography/video production necessary for social & campaign projects within a $100,000 budget. Produced over 200 videos & thousands of supporting photography assets.• Performed required project management responsibilities such as: brief clarifications, kick-off meetings, setting deadlines, gathering best practices/helpful resources, clear/constant communication with all involved parties, & delivering final content within deadline. • Recorded all project details & pulled data/presentations for leadership. Utilized project management software to provide organization & transparency. • Earned an understanding of timelines & basic processes for TV & radio broadcast projects. • Promoted from Marketing Project Specialist in 02/2018.

Plano, Texas

Denton, Tx

Acted as Co-Store Manager with focus on customer experience and team strength • Lead and developed a team of 10 associates with store operations via: scheduling, goal setting, conducting reviews, as well as interviewing/on boarding associates. • Practiced consistent coaching to create a confident, customer obsessed, & driven team. The team was proven successful by steady positive customer surveys. • Analyzed store statistics & utilized data as resources for the team in order to drive results. Used findings as a tool be aware of store performance and the bottom line. • Showed significant sales skills in focus on upselling & need based suggestions. Store ADS was consistently above standard and was top 10 in the company in 2015. • Achieved dependable above plan store results and was regularly top of the district.• Promoted from Assistant Manager in 2014.

Denton, Texas

Denton, Tx

Acted as ground level management for infants, apparel, hardware, & home departments • Directed 15 sales associates in department needs, such as: processing freight, managing inventory, price changes, merchandising, special projects, & zoning/housekeeping. • Handled inventory management by tracking purchase patterns and ordered product for responsible departments.• Earned paint mixing, key cutting, POS, & customer engagement skills. • Promoted from Sales Associate in 06/2012.

Denton, Texas