Ali Watson Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

Account Director for TP overseeing NIKE Canada Running and NSW categories.

Amsterdam Area, Netherlands

I oversaw all program development and operational aspects of Virtue Worldwide projects based in the VICE Media Benelux office. Day to day, I functioned as the Head of Project Management and Photography Production. We were responsible for project timelines + resource management, budget building + program development across all Virtue projects. On a management level, it was also my responsibility to advance the organisational development + growth of Virtue. I was part of the Virtue management team with the Heads of Account, Strategy + Creative, managed all project and internal budgets within the €12M annual budget and ‘connected the dots’ with other internal teams at VICE (including building a global network for Virtue Worldwide). In the latter part of my time in this role, I was made responsible for all Branded Production including video, photography, events and social media.

Amsterdam Area, Netherlands

The task was to develop and create content for the style blog within the C&A ECOM website, producing a maximum of five stories per week adapted to live across multiple social platforms and then transcreated into 12 regional languages - all within an annual €1.7M budget. As Project Lead, I was responsible for the team management of eight people, overseeing every aspect of the project including production (editorial, video and photography), process alignment, account management, budget building/management, merchandise management, and HR/ team-building for the department. When required, I also supported by art directing, uploading, and occasionally copywriting/proof-reading.

Amsterdam Area, Netherlands

As a senior manager, I was responsible for high value projects by supporting initiatives and managing creative, overseeing the end-to-end creative process + leading junior team members. This included managing requests from internal clients, managing timelines and budgets, change requests and liaising with other departments such as PR and Digital Marketing. Projects for the department ranged from video production to commercial campaign photography shoots, website/ECOM redesign and cross-platform organisation of NY Fashion Week 2015. The most significant of these projects was the Tommy Hilfiger Digital Showroom - the first B2B showroom devoid of samples and connected to the TH internal business process. I oversaw development of the creative, installation and interior build-out as well as the UX for the OS. This required working closely with stakeholders including the CEO and Senior VP’s, careful coordination of vendors + meticulous planning.

Amsterdam Area, Netherlands

Senior Category Manager for Running & Women’s Training I was part of the multi-function Western Europe team (including Retail Brand Presentation, PR, Product Design, Corporate Services, Events, Brand Communications and Media) to strategically plan + drive multi-channel key brand initiatives for the categories of Running + Women’s Training, managing and balancing €12M annual category marketing budget. Campaigns included the launch of We Own The Night (European women’s 10K races), The Nike Flyknit Experience design creation and build-out (2013), and all seasonal campaigns.Senior Project Manager for Global FootballMy key responsibilities focused on managing all content creation for Global Football Marketing Operations – internal meetings, delivery of 16 seasonal creative/retail directives, managing the Brand Creative budgets for FY12 (€1.4M) and FY13 (€2M), streamlining communication for the large leadership team during a period of transition (re-org and move from EHQ to WHQ), and supporting content needs of related functions.Project Manger for Western Europe (WE)I was responsible for overall content management and full execution for high-profile events such as the WE Retail Alignment Meeting London 2012, Board of Directors Meeting (held in London 2012) and the European Championships 2012. This also included managing + guiding the seasonal directive adaptations for Western Europe Marketing Operations, providing insight, experience and expertise to train new Project Managers as well as provide on-going day-to-day support for existing Project Managers + Producers.

Across Europe + The Uk

“Making business a work of art” has been my motto. The scope of my work includes assisting in developing strategic planning, organisational development, project management and creative marketing; including overall creative management + direction across multiple platforms. On a large scale, I have applied these skills to major Fortune 500 companies as an integral part of their Creative and Marketing Operations. On a smaller scale, I operated as an agent for individual artists and galleries, curating and hosting exhibits, event and performance art production, creating and executing unique catering concepts for promotional events and parties.Clients/Projects include:“Art Blossom” Exhibition with Art Amsterdam 2010 - Curator / Project Development • Samadhi Dance Company - Producer / Company ManagerStichting Reckoning - Organisational Developer / Networker“Holy House” by Freudenthal/Verhagen for Arnhem Mode Biënnale - Producer“Travel Project” by Mediamatic - Producing, Design + Editing“Mauer Mob” by Martin Butler for Berlin 2009 - Producer“The Girlfriend Experience” by Martin Butler for Pixxelpoint Festival - ProducerGeboeid” by Suzanne Marx - ProducerShoes Garage - Marketing + Sales DevelopmentMultiple events and bespoke orders - Catering / Baker