- Leveraging SAP to optimize client relationship management - Leading client partnerships for 1500+ customers to promote acquisition and retention while identifying up-selling & cross-selling opportunities- Managing the full sales cycle from outreach to closure through consultative and solution-focused selling

-Led global CPG brands including Pepsi, Reckitt Benckiser, Tapal Danedar, Candyland & others such as Sony Music Entertainment. -Maintained a 100% client retention rate while managing a portfolio of 7+ clients simultaneously-Achieved a 20% increase in revenue through successful cross-sales and up-sales initiatives during Q3 and Q4 - 2023-Spearheaded multiple comprehensive 360° campaigns across various platforms including TV, Digital , OOH, and Print. -Led multiple PR/Influencer marketing campaigns, optimizing performance & achieving a 15% increase in overall effectiveness-Closed multiple new client deals, composed briefs, negotiated contracts, maintained budgets , reported campaign results.

-Leading brand strategy plan and product development of TCS ECOM Solutions’ top product –COD (brand communication, customer relations, and portal management)-Strategizing campaigns and PR activities that add to TCS Ecom Solutions’ brand vision-Coordinating with cross functional departments and 3P agencies to ensure effective and timely project management-Conceptualizing digital content streams along with copywriting that are in line with TCS’s brand persona -Devising SEO strategies for increased digital visibility of TCS Ecom Solutions

-Developed the yearly content calendar and brand guideline for TCS Ecom Solutions -Formulated write ups for TCS Ecom’s Business Proposals, Brochures, Emails, and Blogs. -Prepared pitch decks and carried out cross departmental training sessions to spread product knowledge and industry insights -Assisted in improving community management across digital platform and Re-launched the official YouTube channel for TCS Pakistan.

- Managed accounts for Tapal, Delizia, and Burger Lab.- Led social media campaigns for assigned portfolio ( product shoots, copywriting, content development & community management )- Increased reach and engagement of Delizia's digital media by 30% within a quarter.- Curated pitch decks and media outreach plans for Changhan, Hisense & Peak Freans’ Sooper.

-Successfully implemented a rapid-turnaround brand merchandising campaign for Olpers (Engro) powdered milk-Led client pitches & secured new business with brands such like Careem, TPL and Searle Pharmaceuticals

• Setting brand communication guidelines for digital marketing and on campus marketing drives across different institutions (Iobm, Szabist, Success Factor)• Social media content handling and copywriting lead. • Expanding our brand outreach by 100% within a year by partnering with vendors across the country.