Alison Skrocki, M.S. Email & Phone Number

Traverse City, Michigan, United States

Responsible for developing and executing the bank wide marketing strategy from Traverse City to Muskegon. Designing, planning, and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness. Analyzing market trends, competitors, and customer behavior to optimize marketing efforts. Build brand awareness and generate innovative ideas to promote the brand and its products and services. Working with cross-functional teams to identify consumer needs, define target markets, and conduct market research. Oversee and set goals for internal teams, both long and short-term, and use creative PR strategies to build relationships with stakeholders and media.

Traverse City, Mi

• Manage all aspects of company-wide and top-down communications;• Create and implement numerous marketing plans (B2B and B2C), strategies and tactics to increase brand awareness, client retention, new leads, and drive sales;• Oversee all social media channels (Facebook, Twitter, and LinkedIn), Hootsuite campaigns, organic and paid advertising, design and implementation, and monthly analytics;• Create website content via WordPress, design graphics and monitor traffic through Google Analytics; and• Develop, organize, and support all company events and conferences.

Lansing, Michigan

• Managed $3 million budget for advertising campaign (creative, collateral, media buys, events, etc.), contract negotiations, media relations, corporate communications, and agency management;• Established and maintained the MSHDA brand in all digital and print platforms;• Managed workload and campaigns by generating monthly reports for leadership, lead monthly marketing meetings, and assigning tasks and workload for graphics team; and• Supervise company-wide events and conferences by managing deadlines, third-party vendors, creative production, etc.

Lansing, Michigan Area

• Managed out-of-house agency work through creative direction and advertisement placement for $10 million budget;• Produced additional marketing and creative materials for the Michigan Economic Development Corporation, Pure Michigan (Travel) campaigns, B2B markets, and Governor Rick Snyder; and• Lead all website and digital creative for www.michiganbusiness.org and social media outlets.

Grand Rapids, Michigan

• Operate as lead creative and marketing representative;• Created all design pieces for NHBP internal and external audiences; and • Developed, implemented and supported the brand and style guides.

Dallas, Texas

• Creating all marketing and advertising collateral pieces within the hospital and for the community; and• Support the brand identity both internal and external.

Dallas, Texas

Designed all materials for conferences (in both U.S. and Latin America). Developed a brand identity, advertising campaigns and slogan. Developed various marketing collateral (sell sheets, corporate brochures, post-sale implementation materials, training materials and monthly interpreter newsletters) in various languages. Managed inventory of printed materials and order as necessary per budget and vendor relationships.

Weatherford Texas

Design print advertisements, school publications, web banners, logo design, events, t-shirt designs and vinyl. The spokesperson for the creative department on behalf of ideas for campaigns and campus growth from a communication standpoint.

Master Of Science (M.S.), Integrated Marketing Communications, 3.92

Eastern Michigan University’s graduate program in Integrated Marketing Communications (IMC) among nation’s best, according to U.S. News.

Bachelor Of Fine Arts (B.F.A.), Design And Visual Communications