As a Chief Creative Director at Social Champ, I lead the design and user experience of a social media management tool that helps users create, schedule, organize, and analyze multiple social accounts. I have a strong background in UI and visual design, with 12+ years of experience in various creative fields such as advertising, web design, branding, print design, and illustrations.I have built and managed design teams and user experience departments from scratch, setting the vision, processes, and documentations. I have also guided companies from low UX maturity to high level, aligning UX objectives and metrics with business objectives and company OKRs. I have designed and launched consistent, high-quality user experiences and products for start-ups, scale-ups, and major international companies such as Unilever, Engro, British Council, Nokia, TetraPak, Khaadi, Ufone, Bank Alfalah, HBL, UBL, Cinepax, HOBO, Boloro and many more. I am certified in AdWords, Digital Garage, and Facebook Design Creative to Drive Action. I am passionate about creating impactful and user-centric solutions that solve real problems and enhance lives.