Ali Hoffer Email & Phone Number

- Manage a team of 4 direct reports overseeing an $11M ARR portfolio- Report directly to the COO and run weekly cross-functional meetings between Sales and Client Success to strategize and track key metrics including value delivered, renewals, upsells, and pilot conversion

- Managed a 5.6M ARR book of enterprise-level business (2x that of any other team member) which represented the company’s largest enterprise client accounts. - Established myself as the company specialist in Tech, Policy, and Reputational Marketing, developing deep industry knowledge and a professional network of marketing insights researchers at companies like Amazon, Meta, Uber, Airbnb, and Square.- Expanded average client contract value across my portfolio by 60% with consistent renewals and upsells, achieved through product training, dedicated client servicing, and prioritization of new platform features alongside our Product team.

San Francisco, California, United States

As a senior client success manager, I work with the company's largest enterprise accounts.- These accounts result in over 40% of the company's revenue year over year. - I expanded the value of these largest accounts by over 60% in the past year. I work with clients in every stage of the client life cycle. This involves: - Upfront strategic planning to ensure clients get the most value from the platform.- Project set-up and execution of client content tests. - Delivery of results, insights reports, and consultative input on ad content and distribution strategy.- Support for future testing, including QBRs, renewals and upsells.I also partner closely with teams across the company, namely sales, product, and data science. - Actively involved in late-stage sales calls for 58% of our brand clients, providing technical knowledge and product implementation details that help get the deal over the line.- Help inform the product roadmap with deep knowledge of customer needs, category trends, and the competitive landscape.- Project manage additional data explorations and analysis to deliver to clients alongside our data science team. I am very adept at building strong relationships with clients, and pride myself in my clear communication, client empathy, attention to detail, and ability to proactively anticipate client needs and problem-solve on their behalf.

San Francisco, California, United States

San Francisco, California, United States

San Francisco Bay Area

Storytellers telling the world’s most important stories use Swayable to measure impact and predict opinion-change.We double the impact of telling the truth.

San Francisco

Better Place Forests is bringing care, empathy, and ingenuity to the end-of-life space. They protect beautiful and iconic forestland around America and allow individuals and families to choose a memorial tree as the final resting place for their ashes.As Product Marketing Manager I drove customer insights with empathic qualitative interviews and quantitative surveys to support our B2C marketing efforts. A large part of my role consisted of sales enablement, including a closed won/lost project, creation of written and video content for both internal and external communications and campaigns, design and execution of A/B split tests to identify core messaging, and assistance with a new website launch.At the company level, I spearheaded our asset management and organization project and conducted data analysis with written reports and deliverables presented to the executive leadership team.

The Mayfield Fellows Program (MFP) is an immersive entrepreneurship work/study program for Stanford undergraduates and masters students. It offers an unparalleled opportunity for students to develop theoretical understanding, practical knowledge and leadership skills needed for leading and growing technology companies.http://stvp.stanford.edu/mayfield-fellows-program

Peru

Worked with a PhD student to examine the complex relationship between illegal gold mining and ecosystem functioning. The project utilized a mixed-methods approach of field work, lab work, and stakeholder interviews.I translated, transcribed, and analyzed over 30 stakeholder interviews utilizing NVivo and produced a comprehensive capstone report to confront misperceptions about the industry and reframe possible solutions.

San Francisco Bay Area

As an intern, I developed a robust marketing skillset. I synthesized 178 customer stories to create customer personas, designed to enhance content marketing, increase sales, drive product development, and generate revenue. I directed the creation and delivery of a customer information packet by hiring and managing independent contractors. I wrote, edited, and published content marketing through emails and Facebook ads

Nicaragua

As a member of the Water, Sanitation, and Hygiene (WASH) team, I researched and analyzed Greywater Filtration technology in order to design and construct two prototypes for blueEnergy. I also worked to develop a drainage solution to mitigate the challenge of oversaturated soil in the San Pedro Schoolyard, which was preventing the implementation of a constructed wetland designed to reduce the strain on the overflowing septic tank that was contributing to fecal contamination of the schoolyard.I accomplished this through 80 hours of field research including daily visits, surveys, photo documentation, and interviews with school officials and neighbors. I then outlined the challenge and 3 proposed solutions in a presentation directed at the local city government and ministry of education to obtain project approval.

Scripps Ranch, San Diego

I spent two summers working as a Swim Instructor at the local community pool. I taught children ranging in age from 4-14 by developing lesson plans and activities to foster improvement. At the end of each session I reviewed each child’s performance with his or her parents and recommended the appropriate next steps.

Scripps Ranch, San Diego

Same as above

Bachelor'S Degree, Earth Systems

Activities and Societies: Stanford Axe Committee, Stanford Jump Rope, Delta Delta Delta SororityEarth Systems is an interdisciplinary.

Master'S Degree, Earth Systems

During my master's program, I supplemented my environmental coursework with business and communication courses. I developed skills.