> Managing portfolio of SAR 150M spread across multiple insurance products> Spearheading Motor insurance on D2C and Aggregator Channels> Working on innovative Embedded Insurance use cases> Managing and constantly Improving Sales, Claims, Cancellations and Customer Care User Journeys for Multiple products

> Building Corporate Banking Products for Al Rajhi financial services> Digitising new and existing Bundles, Lending and Card products for mSME’s> Improving POS, Fleet, Invoice, E-commerce and Payroll Financing products > Leading Squad for Improving in house Loan Origination System and CMS> Hands on development of BRD’s, Design, PRD’s and system improvements

> Leading the Product team at Jazz Mosafir for B2B and B2C travel platforms> Overlooking Product Development, Management, Growth & Customer Service > Strategising roadmaps with C-Level to improve Traveltech Use cases & Offerings> Revamp of B2C Channels boosting Sales by ~40% in a Q4’23, PG Optimisation > 25% Revenue growth in First quarter of operations> Launched 2 new Product lines boosting Revenue by an additional 13% in first month

> Building Embedded Finance products to boost financial wellness in communities > Built BAAS (Banking as a Service) layer on Open API’s for smooth B2B connectivity> Ran multiple dashboards actively for informed decision making at C, C-1 Level> Liaison with Technical, Operations, Regulatory, Legal & Fraud teams to develop the road map> Integrated with PSP to enable payments through Scheme Cards, Wallets & Accounts> Enhancing platform capability by integrating payment gateways, cash in cash out mechanisms > Developed Experience API's for Payments, Saving, Lending and Insurance products > Owning Product Vision, Product Design, Roadmap, Backlog, Sprints, Retrospectives> Building Revenue Levers and managing P&L

| Launched a digital bank targeting Millennials & GenZ| Leading product through Ideation to Production & Post-production| Research, Focus groups, Product Roadmap, Design sprints, Use case development, Wireframing, Development sprints, Product Launch, Engagement| Launched Virtual Card in partnership with MasterCard| Revamp of existing digital channel for brick & mortar branch, Increased Base by 70% and Engagement by 100%

> Product Owner for B2B and B2C Agri platforms> Engagement Lead for Agri Platform - 7.5M MAU, 2M DAU> Launched & Successfully Activated Digital Solutions for Progressive Target Audience> Startup Activation - Launched 2 Use Cases as Standalone startups with External Strategic Partners> Communications Lead for Branding, Marketing and Activating New & Existing Products

i) Product Management and Development> Developed Product from Idea Inception to Execution through On Ground Research > Designed User Experience derived from Research Data ii) Go to Market Strategyiii) Partnerships & Collaborationsiv) Gamification & Customer Engagement to Enhance Customer Experiencev) Data Analytics, Digital Marketing

A retail startup providing shoppers targeted offers and rewards on products based on their interests and buying patterns. > Product Marketing Strategy & Execution> Scaled platform to 50000 users > Data Driven Product Development > Customer Development through Outreach Campaigns ~ Influencer Marketing ~ Affiliate Marketing ~ Loyalty Programs ~ Event Marketing & Activation

> Scaled to 100K users on Edtech Solution for Gov of Pakistan and Sindh Government> End to End Development of Edtech Platform, Production and Post production