- Creating and managing advertising campaigns as per client requirements.- Understanding the brief that is sent by the client and conceptualizing the requirement.- Working in coordination with the Account Managers and the clients and also the internal teams for efficient working of the campaign.- Sending detailed reports about the campaign to the respective clients.- End-to-end handling of major clients.- Running Quality Audits & Delivery status checks for the Campaigns.- Developing comprehensive business and online strategies resulting in increased traffic and revenue.- Performing regular review of all campaigns and designing various test strategies.- Developing campaign specifications as per requirement and ensuring all campaigns reach the required target audience.- Preparing reports to identify and resolve all data issues and monitor campaign performance on a regular basis.- Managing communication of all current data in coordination with stakeholders.- Recommending cost-effective methods for all strategies.- Evaluating all reports and monitoring all issues for database infrastructure.- Analyzing activities of direct marketing campaigns for various customer segments.

- Manage the email marketing strategy that includes planning, email creatives & content, audience segmentation, testing, deployment, delivery and reporting of metrics.- Analyze email campaign results including the audience, offers, creative, deliverability, open rates, click-through rates, and conversion.- Generate daily, weekly, monthly, and quarterly performance reports, including the ability to recognize and troubleshoot data anomalies.- Contribute to the email strategy and the hands-on execution of campaigns while closely tracking and analyzing customer engagement activities.- Stay abreast of the latest email marketing best practices, strategies, industry standards and implement best practices to improvise campaign engagement.- Implemented audience segmentation and advanced personalization strategies which helped to improve engagement rate.- Planning, designing, and executing targeted email campaigns, generating on average several million emails per month.

• Responsible for Developing & Leading marketing strategy.• Responsible for Developing value proposition stories via blogs, case studies, customer testimonials, whitepapers and promote it in an effective manner via channels like social media.• Developing and Leading SEO and Social Media, Email Marketing plan to generate SQL leads.• Developing Content and Handing paid marketing campaigns to generate leads.• Managing all official social media profiles to gain more brand visibility.• Understanding and Developing Inbound Marketing strategies for services using Analytics.• Participating in online forums, groups for more brand visibility.