Develop and implement advocacy strategy for the Middle East & North Africa (MENA)Oversee & undertake representation to a variety of actors in the MENA region including Multilateral Organizations: Gulf Cooperation Council, Organization of Islamic Cooperation, League of Arab States, Islamic Development Bank.Main interlocutor with MENA State governments and non-sate actor of influence: NGO’s, ICRC, armed groups, charities, medical associations, think tanks, etcRepresent MSF at international conferences and ensure the delivery of the message & mission of the organization to key Policy influencers in the regionOrganize, prepare, chair the inter-desk meetingsFacilitate and ensure the connection between Operations & CommunicationsSupport all joint inter-sectional advocacy initiativesReinforce & explore MSF’s strategic engagement with main regional States (Turkey, Saudi Arabia, Iran, UAE) Identify & propose engagement strategies linked to the conflicts in the region

Build & lead the Corporate Affairs capacity & Communication strategy for JTI in Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, Oman, Lebanon, Iraq & KurdistanResponsible to anticipate, assess, and communicate to management changes in operating environmentPrinciple lead in engagement on taxation & Customs Duties implementation in the GCCOversee Marketing material for approval to be in line with market regulations & ethical position of companyMain contact for Brand Protection Group, Intellectual Property Associations, Customs Authorities on mattes dealing with combating illicit TradeEnhance stakeholder mapping and identify engagement strategy with government ministries & regulatory agencies Created Community Investment opportunities in UAE such as the partnership with Dubai Opera & poverty alleviation programs with Volunteer in UAEEngage and coordinate with key government stakeholders within my network to secure government approval, policy support, and regulatory permitsIn charge of JTI's media and communication issues in the marketsEnhance JTI position through usual presence on public Panels at Economist Network, EMIR, CEEMEA, etc.Responsible to meet with Government Authorities in charge of Tobacco production i.e.: Regie du Tabbac Lebanon

Responsible for the “International Arab Spring Festival for Culture & Arts” in cooperation with UNESCODeveloped and devised working strategy for the Hariri Foundation for Sustainable Human Development Establish tangible guidelines for cooperation on program implementation by HFSHD & UNESCO Create and maintain key communication elements for HFSHD including digital & Traditional media

Developed and devised Corporate Communication strategy for the Company Enhanced the corporate brand identity as the project developed on the groundCreate and maintain key external communication relationshipsOversee the relationship between the Boulevard, international Retail Brands and their local agentsMaintain a channel of Communication with potential and current tenants with regard to developmentsCoordinate with Abdali Marketing team on the communication opportunities for Abdali & Boulevard Handle and oversee all PR and Marketing Agency interaction

• Oversee the Development and maintaining of current communication strategy and build strong relationships within the individual retail entities, high volume communication with employees, as well as in relation to the media, non-government and governmental representatives• Develop and streamline the Company’s corporate social responsibility strategy• Create high-visibility speaking opportunities for executives and staff with an emphasis on securing position as industry leaders• Oversee the achievement of continuity of critical business processes and information flows under crisis, disaster or event driven circumstances

• Principle Political Advisor to Kuwait & Gulf Link (KGL) Group of Companies• Project Manager for “Iraq First” Program for the Development of Small & Medium Enterprises in Iraq • Coordinated the involvement in “Iraq First” by the UN, JIICA, JETRO, IFC and World Bank• Involved in the Global expansion of the Holding and all its 27 Subsidiaries• Assisted KGL Investment in International Exposure for “The Port Fund” especially Japan and East Asia.

• First Lebanese, Arab and Muslim to be employed in the Japanese Parliament• Created a tangible network of Japanese Parliamentarians promoting rapprochement with the Arab states in the Middle East• Initiated an outline for the enhancement of relations with the Arab States• Oversaw all elements relating to Middle Eastern & Japanese Relations• Responsible for Middle Eastern Policy formulation • Organized and Coordinated the First and Second Japan-Arab Leadership Network (JALN) Parliamentary “Forum for Dialogue” • Principal Conduit between Arab Embassies to Japan and Japanese Parliament