Ali Brown Email and Phone Number
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As someone who has spent the last two decades driving rapid multi-channel growth in competitive premium drinks markets, I'm passionate about designing profitable, go-to-market strategies that propel success of iconic brands.I am most effective in high-pressure fast-paced environments, which allow my innovative and entrepreneurial approach to flourish. At Maxxium I delivered an award-winning and ground-breaking new strategy that capitalised on the distinct requirements across venue types in central London.I spent 17 successful years at Maxxium, developing some fantastic teams, driving mutual growth with top-tier clients and translating astute sales strategies into revenue success. I love the pace and vibrancy of the drinks industry – my passion and attachment to cover values helps to build strong camaraderie and team identity, a critical element in our success with the Maxxium UK portfolio where we were voted ‘Best Convenience Spirits Supplier’ at the Asian Trader Awards in 2013.Having spent my entire career in rapidly evolving and sometimes chaotic environments, I bring a structured, precisely-organised approach to underpin strong service delivery.Specialities♦ Revenue Growth: winning business, driving profit and penetrating markets.♦ Team Leadership; assembling and inspiring cohesive, loyal teams across functions and territories.♦ Innovative sales strategies underpinned by analytical approach; well-versed in team setup and meticulous planning across regional and national markets.♦ Versatile and agile skillset across sales, operations, logistics and finance; comprehensive planning, analysis and budget control.♦ Stakeholder engagement and client relationships; leads from the front by winning major new clients.
Keystone Brewing Group
View- Website:
- keystonebrewinggroup.co.uk
- Employees:
- 30
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Group Wholesale DirectorKeystone Brewing GroupShipston-On-Stour, Gb -
Customer Development DirectorPurity Brewing Co Apr 2024 - PresentWarwickshire, England, United Kingdom -
Head Of Multiple On Trade & WholesalePurity Brewing Co Jan 2022 - May 2024Warwickshire, England, United Kingdom -
Head Of Free TradePurity Brewing Co Feb 2019 - Jan 2022Warwickshire -
Sales ControllerPurity Brewing Co Jul 2017 - Jan 2022Great Alne, Warwickshire, United Kingdom -
Business Sector Controller, National On-Trade SalesMaxxium Uk Ltd Apr 2016 - Nov 2016United KingdomI began my career with Maxxium in 1999 as a Regional Development Manager, before continuous promotion through several leadership roles, culminating in a UK-wide field sales position leading a team of 45. After the award-winning success of the ‘London Country’ strategy in central London, I was asked to roll out the same strategy, tweaked for 10 core cities across the UK. The key achievement here was developing a cohesive team, with greater opportunities to deliver revenue growth through creation of a streamlined analytical tools, performance frameworks and comprehensive venue database, reflecting Maxxium brand distribution priorities by category for each venue type and quality. -
Business Sector Controller, London CountryMaxxium Uk Ltd Apr 2014 - Mar 2016London, United KingdomDuring this intensive two-year period, I was selected to head up the company’s primary focus and number one commercial priority, designing and executing a new multi-channel strategy aligned with the central corporate objective to become spirits category leaders in London. Highlights included:- Devised innovative new approach to central London, maximising brand performance across all outlet types, using category specialists; adopted by C-Suite as best practice and later rolled out across UK and international territories.- Drove significant revenue and margin growth; exceeded ambitious targets by >25%.- Recruited and developed high performing specialist business development team of 23 from scratch.- Built productive relationships with key luxury venues, including Harrods, Selfridges and Hedonism Wine.- Established strong internal relationships, working in collaboration with other divisions and customer partners.- Provided analytical insight to help drive client revenues, including guidance on range strategy and share of space.- Awarded prestigious Beam Suntory recognition for strategy at international conference. -
Business Sector Controller, Route To Market & ImpulseMaxxium Uk Ltd Aug 2007 - Mar 2014United KingdomFrom 2007 I broadened my experience into Off-Trade channels firstly as National Account Controller for Tesco, building a strong partnership and exceeding objectives by >15% despite Tesco’s assertive approach to negotiation of cost reduction. Performance there meant promotion to grow the national Route To Market and impulse retail channel, collaborating in a major joint venture for Maxxium as sole distributor of the Jim Beam portfolio in UK.Implementing a new sector strategy focused on the top five sector customers, we beat our targets by a distance, turning around Beam UK performance through effective merger of two sales teams and winning ‘Best Convenience Spirits Supplier’ 2013 at the Asian Trader Awards. -
Previous CareerMaxxium Uk Ltd Apr 1998 - Jul 2007United KingdomI joined Maxxium in 1998 as a Regional Development Manager, before promotion in 2001 to lead a sales channel focused on-trade multiple retail, working with the top 30 managed retail and hotel operators.A real career highlight was winning significantly enhanced portfolio status and distribution with JD Wetherspoon, latterly negotiating directly with group CEO Tim Martin.Before that, I worked in the following roles:- Highland Distillers Brands UK, National Account Manager, 1997 – 1998- Matthew Gloag & Son Ltd, Sales Development Manager, 1994 – 1997- The Victoria Wine Company, Store Manager, 1992 - 1994
Ali Brown Skills
Ali Brown Education Details
Frequently Asked Questions about Ali Brown
What company does Ali Brown work for?
Ali Brown works for Keystone Brewing Group
What is Ali Brown's role at the current company?
Ali Brown's current role is Group Wholesale Director.
What is Ali Brown's email address?
Ali Brown's email address is al****@****ing.com
What schools did Ali Brown attend?
Ali Brown attended University Of York.
What skills is Ali Brown known for?
Ali Brown has skills like Customer Focused Sales, Team Leadership, Revenue And Profit Growth, Management, Sales, Budgeting, Business Development, Change Management, Key Client Relationships, Commercial Awareness, Go To Market Strategy, Cross Functional Team Leadership.
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