Oversee the development and execution of communications strategy (internal and external)for clients such as Emaar, K-Electric, Engro Fertilizer, Candyland & Powerplus to name a few.

Teaching Creative Advertising courses to students pursuing a Master's degree. Also working as Research Project Supervisor for students working on their final year thesis.

Teaching Advertising Strategy and Strategic Marketing Management courses to Postgraduate students

Looking after Marketing Communications at FM91. Major roles include devising short term and long term marketing strategy and collaborating with the creative and digital agency to execute radio based campaigns.

Leading teams to manage a number of top clients on social media platforms from several industry verticals such as Pakistan's fasting growing banking group, Jehangir Siddiqui Company Limited along with its entities JS Bank, Mahvash and Jehangir Siddiqui Foundation (MJSF), JS Investments and JS Global. Other clients include Lux, Magnum, Palladium Group (NGO) and food brands such as MonSalwa, Candyland, Snackcity, Bisconni and Novella.

Responsible for managing social media platforms of one of the largest confectionery, biscuits and snacks group in Pakistan consisting of brands such as CandyLand, Bisconni & Novella with their sub brands, Chili Mili, ABC Jelly, Now, Sonnet, Rite, Chocolate Chip Cookie, Cocomo etc. Furthermore, helping with brand communication strategy for Lux and Magnum.

Majorly servicing international food brands such as Burger King, Cinnabon, MonSalwa, Fuchsia and Barbecue Delights, a local educational NGO, Alif Ailaan and a Bangladeshi clothing retailer, Yellow. Leading a digital team consisting of designers, content writers, creative strategists and social media executives and overlooking all Social Media Management for the aforementioned brands. Major contribution towards brand strategy; creating, pitching and executing campaign and engagement ideas.

Started an online fashion jewellery business upon winning the Enterprise Competition funded by the IET (Institute of Engineering and Technology), organised by the University of Liverpool.Responsible for all marketing and sales related activities which included advertising, branding, building networks through effective PR activities and communication with press and media resulting in 20% net profit in the first quarter. Honed my skills as a leader and elaborated my cultural understanding of conducting business in an international market.

•Selected as an International Student Ambassador at the University of Liverpool where I was constantly engaged with prospective students narrowing the information gap between the university and the students by providing assistance in all matters pertaining to campus and student life. •Major tasks included campus tours, hosting international visitors and students, settling students after their arrival and assisting the International Student Team in administrative tasks.•Enhanced cross cultural communication skills and rooted a deeper understanding of team management.

•Hired as an intern to conduct market research on competitors, franchisor - franchisee contracts and business models. •Only intern to receive a job offer after successfully completing 4 months of internship. •Responsible for new product development, advertising and marketing of existing products.•Executed successful advertising campaign by designing and publishing print ads in newspapers of Sialkot city leading to an 25% increase in retail store traffic•Improved leadership and strategic planning skills by restructuring TNT outlets and improving employee incentives resulting in a 50% increase in retail sales •My experience working for TNT gave me the opportunity to establish strong relationships with various stakeholders such as the country managers, sales managers, finance and administration department and most importantly the chief executives.

•Hired as an intern to design presentations, develop ad concepts and copy writing. •Main responsibilities were delivering company presentations to clients which greatly enhanced my communication and interpersonal skills. •Developed design skills by working on Adobe Photoshop and MS PowerPoint.

•Worked as a Customer Services Representative on Pakistan State Oil and Mobilink campaigns dealing with inbound and outbound calls from and to customers respectively, providing them with instant solution to their problems.•Enhanced negotiation and public relation skills by handling customer queries and forwarding them to the technical support staff.