Online Marketing Manager
CurrentMonitor, analyze & adjust social engagement specific to client(s) fan base to increases sales/revenue.Ability to develop & execute content calendars appropriate to client(s).Curate/Generate engaging content to facilitate fan base engagement.Plan, develop and manage paid media for Facebook, Twitter and Google AdWords campaigns, YouTube video campaigns, and direct digital media buys.Ensure regular dissemination of campaign messages through social media channels (Facebook, YouTube, Twitter, Instagram, etc.).Develop innovative strategies to drive traffic to social media pages.Develop creative concepts for online media such as graphics, videos and emails.Analyze social media page performance and make appropriate adjustments to reach social media performance goals.Compile comprehensive reports on social media performance using internal templates and professional social media reporting tools.Provide social media assistance to positive/neutral/negative public commentary and/or social media communication crises.Assist in building client websites posts on a CMS, specifically WordPress.Develop a network of influence and engagement by creating cross-interaction between like-industry clientele.
