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Marketing strategy + leadership for the 48HourPrint.com brand. Managed team of creatives, marketers + product gurus to produce breakthrough marketing to attract + delight new customers + drives sales, loyalty, and buzz. Affiliate marketing, data forensics + product/service naming expert.• Architect of landing pages producing up to 86% conversion rate; best campaign generated 1,550 sales-ready leads in 1 hour (co-marketing arrangement tripled exposure); increased social media campaign sales averages from $5K to $25K each within 90 days of hire; and regularly generated $375k per major sales event. • Strategy, creation, CAN-SPAM responsibility, execution + analysis of millions of personalized email marketing messages, including comprehensive offer + contact approaches for acquisition, cross‐sell, retention + reactivation across complex customer journeys, personas + thousands of e-commerce SKUs products (leveraging purchase history, online behavior, demographic overlays, likely buyer scores and intent). Sent 50% more email while reducing unsubscribe rate by 10%.• Built + evangelized new product development machine and strategic partner ecosystem leveraging personal network; highlights include successful launch of 3M branded Post-It notes, personalized loyalty/membership cards, branded apparel, and an API-driven online design studio featuring 500,000 professional, customizable template designs, color palette selector, logo designer + more for clients while improving internal file workflow + reducing errors by 45%.• Implemented intelligent shopping cart solution + streamlined ordering UX, credited with increasing sales by 18% through better experience, product affinity, likely buyer scores tied to relevant offers, abandoned cart series + more.• Won 30 national +regional marketing +graphic design awards, including Best Integrated Media Campaign, Best Facebook Campaign, Best Creative Execution, Best Email Campaign + Best Online Copywriting.

Orchestrated all marketing, advertising, PR, events, strategic partner alliances, sponsorships + web/social media for privately-owned printing firm ($42 million annual sales, serving Fortune 500 + major nonprofits since 1958). Company spokesperson/ambassador for 10+ years. Served key accounts as sales rep. Project management + product development expert. Direct mail, fundraising premiums, postal/ bindery/fulfillment/caging + print embellishment geek. • Creator of nationally-recognized award-winning campaigns, sales enablement + print education programs; awards initiative resulted in 50+ international/national/regional quality and creative execution proof points (for company + clients). • Achieved (and managed compliance for) comprehensive chain-of-custody dual environmental certifications (Forest Stewardship Council + Sustainable Forestry Initiative) in 90-day sprint.• Created product development team, launching 20+ lucrative products, programs + services into marketplace (innovator positioner), including scented varnishes, Green Printing Options + unique formats like Peel-n-Reveal, Double-Sided Gift Wrap, Interactive Scented Inserts (for product sampling). Highly technical manufacturing knowledge of Web Offset (10-over-10 units) with Inline Finishing, Sheetfed, Inkjet, Digital, Bindery, Kitting/Fulfillment, Mailing/Postal, Inks, Paper. • Implemented salesforce.com for sales organization, saving thousands by providing custom documentation + in-house training. • Managed award-winning website redesign with custom landing pages, SEO + other tactics to lift conversion rates by 35% and increase traffic 89%. • Architect of company's intranet, Crystal Reports library of 300+ executive-level reports + and knowledgebases.Other positions held: IS Manager (databases, Crystal Reports, business intel, project management, end-user training + web/intranet design), Marketing Specialist + Creative Services Specialist (including copywriting for major nonprofit clients).

Successfully led project team to design and launch new chapter website (donated web, graphic design and copywriting services). Created new membership reports and metrics, and guided acquisition plans contributing to a 35% increase in membership. Managed member communications directly related to on-boarding new chapter members, winning back relapsed members, etc. Worked closely with Communications Director to redesign a new professional chapter newsletter with revenue-generating advertising/sponsorship opportunities.

Surveys and market research reports for this national consulting firm for clients ranging from Oracle to Andersen Consulting.

Various positions, from college intern to regional reporter to assistant city editor. Awarded 1994 Rookie of the Year / First Place reporting by NH Press Association for news coverage, including the No. 1 story of the year.