Ali Kaytan Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

As the Marketing Manager at Farmshop Dubai, I am responsible for developing and executing the full spectrum of marketing strategies and initiatives from the ground up. This includes:- Designing and implementing comprehensive marketing strategies across digital, social media, and offline channels.- Leading negotiations and agreements with food delivery aggregators (e.g., Instashop, Deliveroo) to optimize Farmshop's online presence.- Managing aggregator marketing campaign participation, including decision-making on budget allocation, campaign selection, and performance analysis.- Executing paid search (SEM) campaigns on Google Ads, Bing Ads, and other platforms. Delivered $2M+ in revenue growth, increased brand reach by 45%, and boosted customer engagement by 20%.- Increased website traffic by 55% with effective marketing campaigns and boosted social media engagement by 70% with the right collaborations & compelling content.- Crafting and executing product launch plans, seasonal campaigns, and promotional activities to drive growth and customer engagement.- Overseeing the development of creative marketing materials, ensuring brand consistency across all touchpoints.- Collaborating with cross-functional teams to enhance customer experience through thoughtful and innovative marketing tools.- Monitoring market trends, competitors, and consumer insights to stay ahead in a highly competitive food retail space.- Providing data-driven insights and reporting to senior leadership on campaign performance and key marketing KPIs. I am spearheading Farmshop's marketing operations, focusing on building the brand and driving results with a hands-on approach to every element of the marketing mix.

Marketing Plan & Strategy (African Countries)• Responsible for driving brand strategy across Algeria, Morocco, Nigeria and Kenya, managing an annual marketing budget of USD 10 million.• Determine pricing and participate in product development and portfolio optimization.• Collaborate with Group Strategy and Brand teams to create globally consistent product launch strategies and 360° plans across the region.• Managed and led the launch of a campaign for a novel product, resulting in revenue of $2.7M in the first year.• Exceeded growth targets every quarter by %7 on average with effective ATL & BTL activities.• Spearheaded the implementation of real-time reporting on marketing expenditures, leading to a %35 improvement in ROI.• Conduct market research to track the brand health and analyze consumer ınsıght data. Increased our Brand Awareness by 15% with strategic steps in BHT reports.• Manage relationships with communication agencıes across markets to ensure all brand communications are consistent and enhance the company's leadership image.• Work closely with the R&D department to drive product innovation, resulting in a new product launch in Kenya and Nigeria, increasing the market share in Kenya by 2.6%.• Developed and executed a comprehensive brand management strategy for a global company, resulting in a 15% increase in brand awareness and a 20% increase in customer engagement metrics.• Led cross-functional collaboration efforts between marketing, sales, and product development teams to launch a new product line, increasing revenue by 30% within the first quarter of its release.

Marketing Plan & Strategy• Managed a marketing budget of USD 2M and aligned marketing objectives with business unit priorities, driving brand growth.• Conducting consumer research, in-depth brand health and keeping abreast of market trends into actionable insights for sell-in and increased our sales % by 20 with efficient BTL activities.• Worked closely with the trade marketing department to develop and execute effective promotional programs to increase availability and visibility.• Strategically devised and executed a comprehensive market penetration plan, successfully capturing an impressive 5% market share from the strongest competitor in the highly competitive candy market.• Managed profit and loss responsibilities, controlling costs to align with department objectives and business plans.• Assisted national accounts promotion & increased monthly sales from $8M to $25M in ten months.• Effectively managing, coaching, motivating, and developing the sales teamsBrand Management & Communication• Created full 360-go-to market plans, content roadmaps and oversaw the creation of the tools for all apparel. • Led the launch of a campaign for a new product, resulting in revenue of $3.2M in the first year.• Managed and led the Yupo Relaunch TV & Digital Campaign. Maintained social media presence with increased followers on social media by 150% over 6 months (including Twitter, Facebook, and Instagram), resulting in $45,000 in increased sales.

Istanbul, Turkey

Marketing Plan & Strategy• Forecasting and tracking budget of marketing plans and managed marketing budget of 750K.• Define “where to play” areas for new targeted markets and drive “how to win” marketing strategies and plans in the respective markets.• Led the rebranding of the company, resulting in a 20% increase in brand recognition and customer loyalty.• Gather and analyze market insights from Nielsen reports for efficient decision-making and better planning and business opportunities.• Collaborated with cross-functional teams to deliver on-time and on-budget projects and initiatives.Brand Management & Communication• Developed highly successful marketing campaigns that exceeded annual revenue goals by 55%, yielding a higher return on investment for the brand• Enhanced brand visibility through strategic partnerships with media partners and influencers, leading to a 35% boost in brand awareness • 15 digital campaigns on social media and Youtube including posts and promotions, and grew fan base from 4K to 95K in 3 months. Portfolio & Product Management• Planning and executing in-store display activities, POS material development.• Determine pricing and competition management.• Preparing and executing all product launch and re-launch activities for the brand.

Istanbul, Turkey

• Preparing of annual activity plan and trade marketing budget and determining the estimated selling prices and volumes for the Snack Category.• Tracking efficiency of promotions and planning shelf visibility based on the understanding of the consumer shopping journey.• Managing of merchandising team.• Preparing recommended shelf price and tracking of listing product.• Periodically P&L reporting to higher management.• Frequent field visits and sales points to gather data and take necessary actions.

Istanbul, Turkey

• The preparation of the annual activity plan and trade marketing budget with the trade marketing director.• Agency management for POP, Display Projects and tasting organizations.• Reporting data from the field to increase trade marketing operations efficiency.• The preparation of the annual profit and loss statement (P&L) for all categories.• Guide salespeople (MT&Traditional Channels, Local Chains,etc.) in entering an accurate forecast, generate reports for forecast, and collaborate forecasts into weekly-monthly reports.• Preparing short-, mid- and long-term production plans of the responsible factories according to customer orders and demand forecast.

Istanbul, Turkey

• The preparation of the annual activity plan and budget related to brands such as Dalin, Sesu, Dr. Beckmann, Foot Doctor, Voila, and Alix Avien.• Reporting of monthly penetration, and stocking.• Responsible for leading the Merchandising Team and Beauty Specialists.• Responsible for organizing fair setups.• Making the annual targeting of the products and channel/region fraction.• Planning of Budget Preparation and Organization of Trade Marketing and Field Activities.

İstanbul, Türkiye

Ensuring the satisfaction of the guests coming to the matches on weekdays and at the weekend in Turk Telekom Arena and Fenerbahçe Şükrü Saraçoğlu stadiums and the completion of the organization without any problems.

İstanbul, Türkiye

To help Martı firm in opening it to the public by taking on a task on several projects such as press releases, analysis presentation, preparation of media plan, tracking web banner designs, approval of the ads, comparing the cover design, the approval of meeting hall, comparison and approval of promotion materials.

İstanbul, Türkiye

Bachelor'S Degree, International Finance

Bachelor Of Business Administration - Bba, Business Administration And Management, General

3.0