Ali Buchanan Email & Phone Number

Nashville, Tennessee, Us

• Responsible for leading strategic initiatives to drive employee engagement, customer loyalty, sales and profitability, and company growth• Develop the ESOP (Employee Stock Ownership Program) into a culture of ownership that drives shareholder value• Work closely with Area Directors to improve operations and overall staff and management development • Spearhead company-wide training and development program• Oversee Sales and Marketing departments• Implement internal employee communications and engagement plan• Position restaurants in a positive public presence, ensuring media coverage and external communications strategy• Oversee Sales and Marketing departments

Nashville, Tennessee, Us

• Lead the development and overall sales and marketing strategy for multi-concept restaurant group with 13 locations across three states• Manage inbound marketing activities and campaign optimization techniques to generate customer awareness, engagement, purchase intent, and increased revenue • Develop and implement company-wide training program and communication strategy• Coordinate all aspects of media relations and serve as primary contact and company representative for interviews and crisis management• Work directly alongside owners and upper management group to problem solve and standardize procedures for maximized productivity and growth• Lead team of eight Sales and Marketing managers • Conduct research and development projects to analyze data, pricing, and trends to make informed strategic decisions for continued company growth• Create annual marketing plans to align with short and long-term goals• Govern company-wide loyalty program• Maintain strategic partnerships with professional sports teams and local organizations, such as Nashville Predators, Vanderbilt University, and Tennessee Titans• Purchase, design, and manage digital and print advertising• Design and produce marketing collateral and in-house promotional materials• Part of core management team in new store openings

Nashville, Tennessee, Us

• Oversaw sales and marketing initiatives and campaigns from concept through execution, including digital, social media, print, radio, and email marketing• Created content and manage social media accounts for 14 restaurants• Designed bi-monthly email campaigns for audience of 51,000+ subscribers• Conducted proactive sales efforts through networking, partnerships, and outbound sales to generate private dining and catering business • Developed opening, private event, and marketing strategy for Etch, an award-winning restaurant by Chef Deb Paquette• Maintained positive online reputation on 60 review sites

Nashville, Tennessee, Us

• Booked private events and catering functions for three local restaurants• Served as company representative in local chamber of commerce and community events • Managed staff, logistics, and operations of events up to 1,000 people• Led implementation of new digital event booking platform

Knoxville, Tennessee, Us

• Assisted in the production of email campaigns, internal newsletter, events, and in-house marketing collateral to increase employee engagement and member usage• Worked closely with food & beverage, membership, and banquet departments to ensure flawless execution of events and member retention

Hospitality Management, Hotel, Restaurant, And Tourism; Business Studies

Graphic Design

Certificate Of Leadership Excellence, Organizational Leadership