Ali Khan Swati Email & Phone Number

Pakistan

Islāmābād, Pakistan

Developed high-impact marketing strategy, implementation, utilized metrics to generate leads, generate sales and monitor success throughout the campaigns.Red Sun Associates (Pvt) Ltd (Real Estate Builders).Create and implement Social media strategy, generate lead, Develop TVC's, Billboards Campaign and Newspaper campaigns.National Incubation Centre as Creative agency.Spearheaded Video campaigns, Testimonials, Events coverage and executions, Startup mentorship on advertising and marketing.ICRC (International Committee of the Red Cross)Brainstormed new strategy to create awareness for the campaign of Healthcare project through social media marketing, Billboards, DVC's, TVC's and Radio campaign. Spearheaded the campaign by the name of "Bharosa Karain" with the slogan "Bharosa Karain, Kayunka yeh zindagi aur moat ka sawal hai" across all the marketing platforms.Fazal Steel (Pvt) Ltd.Creating and assisting with the marketing plan.Brand strategy, branding and generating leads through distributing across all the digital platforms. Providing marketing solution to many others corporate clients including East West Market (US Brand), Opulent Hotel, Mobilink micro-finance bank, Clean and Green, RAAS Railway, Humming Bird Hotel, Layesha Cosmetics, Yoyo Land Adventure Park, 99 Marketing, Winston Mall and Residencia, Gulf Alliance and Buliders etc.

Lahore, Punjab, Pakistan

Organizing and executing assigned business projects.Analyzing and interpreting the data, finding the problems and comprehending the causes.Formulating recommendations and solutions with attention to company wishes, capabilities and limitations forming concise reports.Presenting the findings and suggestions to Board with ample justification and practical advice.Developing detailed business plans to drive small or radical changes.Assisting the Board in implementing the plan and resolve any occasional discrepancies.Provide guidance for any occurring problems and issues.

Islamabad, Islāmābād, Pakistan

Working as a consultant for branding and digital marketing consultant.Handling branding of their projects.Digital marketing strategy.Digital marketing execution.Content creation.Leads generation and conversion.Ecommerce store branding and marketing.Sales funnel and execution.

Islamabad, Pakistan

Created and strategies Awaami brand with the tagline "Kuch Naya Kar" to utilize the potential of digital media in Pakistan, reach the masses and provide them with quality content.- Creating the Business Plan, Branding, Company strategy, Content development, Content Distribution and marketing , Managing team and taking the brand from launch till 400,00 followers on facebook and 30,000 on instagram.- Responsible for Business development, Business expansion and Developed new strategies to capture market channels and increase corporate client penetration.- Implement and executre marketing campaigns to increase brand awareness and brand recognition program.- Build corporate relationship with corporate clients and associations.- Expanded brand building using digital platform and business development aligned to overall company goals.- Supervise, direct and oversee a team of managers and executives of all the departments.- Approve budgets and conduct due diligence.

City Tower Lahore

• • Supervised and lead; Design, Development & Management of Retail Stations Project i.e. Brand Management, Signage & Graphical works. • Developed “Electrical Design Template Module”.• Network Planning; Identification, evaluation and selection of New Retail stations and Conversion Sites.• For Retail stations and Conversion site, responsible for Traffic count report, Trade area analysis, Survey Report, Site business need report, Site business plan report, Estimates, Feasibility, Budgeting, Design budget, project monitoring and progress report.• Selected, Evaluated, Assessed & Monitored Vendors. • Developed & Implemented Quality Control Program; this includes, site inspection for compliance with Contract Documents.• Budgeting; Site Feasibilities and Assessment.• Liaison with Government, Regulatory Bodies & Private entities regarding Retail Outlets i.e. OGRA, HDIP, Explosives, NHA, FHA & Local Government.• Contractor’s evaluation, induction and scrutiny. • Efficiently manage the cost for new projects, installation of Equipment and commissioning of new sites.• To conduct meetings with site’s staff in order to operate different equipment with safety.

Gulberg 3, Lahore

• Responsible for 22 commissioned site in the region. (Lahore, Kasur, Okara, Nankana). 40 under construction and 18 Pipeline projects.• Responsible for Retail development in the region (Lahore, Kasur, Okara, Nankana). • Responsible for Exploration / surveying potential sites for retail outlets.• Looked after the general administration/ housekeeping of already commissioned Petrol Pumps.• Worked on feasibility of Petrol Pumps, Survey Report, Trade Area Analysis, and Site Business Plan.• Achieving the fuel targets, manage sales of HSD/PMG & Lube across 22 operational outlets in the region.• New Retail Development, conversion of CNG station & OMC sites and applied DCO NOC, Explosive License, Lease agreement and other legal Agreements.• Responsible for maintenance of commissioned sites.• Meeting with new Dealers & negotiating for the best package.• Handle Legal Documentation & Making feasibility of new retail outlets reporting to Regional Sales Manager.• Liaison with Government, Regulatory Bodies & Private entities regarding Retail Outlets i.e. OGRA, HDIP, Explosives, NHA, FHA & Local Government.• Worked as a Territory Manager (T.M) in HASCOL Petroleum Limited, Lahore.

-Preparing of Retail Development Policy of Outreach company.-Preparing Business Plan for the Company.-Project Charter of Outreach.-Marketing Plan for the Current Year.-Marketing Plans Execution.

• Injection of POSM material at selected Hi-End outlets.• Customized In-Store Activation and ensuring standardized execution.• Branding and ensuring POP execution at 10 Diamond accounts.• Engaging retailer’s in employee and competitive environment to boost relationship.• Monitoring activities regarding Promos and Events, Managing POSM and Promotional stock.• Visiting Market and supervising & Assisting 3rd Party.

Islamabad

• Served as a marketing executive on the Inductin Project and Social Media Projects.• Developing Marketing campaigns to promote a product and services.• Planning, Advertising, Event Organising, Project Development and research.• Communicating with target audience and managing customer relation.• Production of marketing material including Leaflets, Posters, Flyers.• Arranging effective distribution of marketing materials.• Conducting market research such as customer questioner and focus group.• Organising seminars, conference.

Islamabad, Paksitan

• Analyzed PTCL data Centre web service linking between provider and customer.• Analyzed identifying and managing of troubleshooting in any area using the network application.

Master'S Degree, Masters In Project Management

Activities and Societies: Primavera tool, MS project 2010.• Assisted USAID’s “The Agribusiness Project” by developing a project management.

Bachelor'S Degree, Software Engineering

Activities and Societies: Project Management , Member of Student Resource Center, Member of BACSAP Society, Member of Literary.

Associate'S Degree, Pre-Engineering

Activities and Societies: President Literary Society.• Won several distinctions in All Pakistan Debate Competition’s. • Best Debater.

High School, Science, A

Activities and Societies: Best Debater for the year 2005-06• Second Position in KPK Speech Competition arranged by Bazm-e-Shaheen KPK.