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Generated insights and new findings using multiple data sources across all AMD web properties to improve the customer journey and experience on AMD.com Areas of focus included:• Reporting: Built custom Google Analytics reports and dashboards• A/B Testing: Site optimization with focus on user experience• SEO: Optimized web content and equipped editorial + dev team with SEO best practices and copywriting tips

Supported the Asset Management Group’s digital strategy; identified revenue/growth markets driving multi-channel marketing opportunities that scaled across various Rogers Media brands. Main channels of focus included:• Email: Led the creation and deployment of cross-sell campaigns between TSC (The Shopping Channel) and Rogers' media brands to meet TSC’s customer acquisition targets; exceeded targets by 5% and generated 4000 new customers• Affiliate: Worked closely with 10 major affiliate partners for TSC, drove ongoing promotional placements across partner websites, social, and email• SEM/SEO: Managed and optimized always-on campaigns for Vicinity, Home Town Hockey, and Shomi (Nov’14 launch); keyword generation, ad set up and bid management in Google AdWords, Bing/Yahoo

Portfolio include: The Shopping Channel, Chatelaine, Maclean's, Sportsnet, Rogers Readers Advantage, FLARE, Next Issue• Created & managed email campaigns; from idea conception to designing, coding, segmenting, A/B testing, deploying, and post-analysis • Built trigger-based/lead-gen campaigns to nurture lead prospects and maximize sales funnel efficiency• Ensured all email marketing processes were CASL - compliant• Employed email best practices and tactics to increase engagement metrics• Led the overhaul of desktop-viewing email templates to responsive, mobile-friendly, and fluid designs