· Coordinate with marketing to plan and execute multi-channel marketing campaigns for customer acquisition and retention.· Utilize data analysis to measure and enhance the impact of marketing efforts, making informed, data-driven decisions.· Foster close collaboration with the sales team to align marketing initiatives with sales objectives.· Identify and test growth opportunities through A/B testing, customer segmentation, and market research.· Collaborate with cross-functional teams to ensure brand consistency and drive market penetration.· Translate strategic priorities into quantitative and actionable projects, fostering a culture of innovation.· Engage with senior executive leadership to set the business agenda and vision.· Work closely with planning teams to implement and assess the success of the overall strategy.· Direct complex analysis and provide interpretation of data using tools such as Excel and Power BI.· Identify and manage Key Performance Indicators (KPIs) to forecast and analyze AV performance.· Utilize analytics for benchmarking initial results and measuring long-term market trends.· Prepare and deliver comprehensive data analysis presentations to management.· Manage and mentor the Sales Analyst(s) on strategic planning, projects, and processes.