Ali Taylor Email & Phone Number

New York, United States

New York, New York, Us

Blueprint Strategy Advisors is a boutique corporate, product, and brand strategy consulting firm. Select projects:• Created, hired, and led 16-person venture studio with $5M annual P&L for Fortune 100 financial services company with $500B+ AUM. Acted as GM and Head of Product & Strategy for team building new products across AI, the metaverse, fintech, insuretech, web3, and health. Directly reported analysis and insights to C Suite, which influenced future product roadmaps and led to company-wide prioritization of AI 6 months before the launch of ChatGPT.• Brought in by CEO to lead telehealth strategy for $600M+/year revenue behavioral health company. Developed business case and operational plan which successfully transformed company’s core operating model and generated $1M+ in new revenue from first telehealth-only contracts. Part of core 15-person team alongside CEO and Board leading 3-year company-wide business planning.• Part of 2-person team hired by former CMO to refresh corporate and product brands for PayPal over a 4-year engagement. Co-led new naming, positioning, and brand architecture for reintroduction of entire B2B portfolio that evolved legacy corporate brand equity and better differentiated against competitors. Developed naming and positioning for 10+ product and ingredient brands, spanning debit, credit, crypto, and BNPL.• Currently co-leading corporate rebrand for PE-backed biotechnology company. Developing new corporate name, positioning, mission, brand idea, and personality. Led qualitative and quantitative research, and hired and briefed design firm for visual identity.• Brought in by CFO of Series D biotech company to develop commercialization strategy for flagship product line. Partnered with Chief Science Officer to develop and operationalize new R&D strategy, process, and hiring plan.

New York, Ny, Us

Current courses include the Innovation and Branding Consulting Lab for MBA students. Clients include Mastercard, Estee Lauder, and Kenvue (formerly J&J Consumer Health).

Greenwich, Ct, Us

Longstanding strategic collaboration with Founder and Managing Partner.

Pre-Seed to Series B investor. Have invested alongside a16z, General Catalyst, NVIDIA's venture capital arm, First Round, Coatue, Bain Capital Ventures, Amazon's Alexa Fund, Mary Meeker's Bond, NEA, Forerunner, Khosla Ventures, Innovation Endeavors, Box Group, Village Global, Shrug Capital, SignalFire, Coinbase Ventures, and the Longevity Fund.

San Francisco, California, Us

• Reporting to CFO/CSO, led strategy & operations for EB’s corporate accelerator, a product-centric team in Strategy that executed on Eventbrite’s long-term direction by conceptualizing and building new businesses.• Drove analyses of new product opportunities and partnered with CSO on portfolio prioritization and capital allocation decisions.• Provided strategic and operational guidance to EIRs building new products, advising on product, business, positioning, pricing and/or GTM strategies.• Created and implemented new operational plan for the accelerator that better delivered on corporate objectives and opportunities.• Partnered with cross-functional leadership to answer key questions that drove the value and competitive advantage of EB’s core ticketing business.• Represented Strategy to broader org, working directly with CPO and CTO and serving as build POV for build/buy/partner decisions.

San Francisco, California, Us

• Co-founder and product owner of new consumer subscription business in Eventbrite’s accelerator, marking EB’s first B2C business.• Owned and executed product management, product marketing, growth, customer success, and analytics. Partnered closely with engineering and design.• Led qualitative/quantitative customer research to uncover user need and developed product, positioning, and price based on findings.• Created product requirements and went from concept to MVP launch in 10 weeks. Self-taught SQL, HTML/CSS, and GA to launch.• Optimized conversion funnel and quadrupled acquisition rate to 2x over pre-launch target through A/B testing and refinement.• Achieved $150K+ subscription revenue run rate, positive gross profit, and strong product-market fit in first 5 months. Drove incremental revenue for core transactional business, increasing paid ticket volume 1.6x and spend 1.4x YoY among members.

San Francisco, California, Us

• Created positioning, pricing, and customer acquisition strategies and led GTM for 7 new businesses across Eventbrite’s accelerator. Advised on product-market fit and product development for earliest stage initiatives.• Led first phase of Eventbrite’s $25M partnership with Square, including strategy, GTM, operations, comms, and partner management. Successfully launched POS resale campaign within 30 days of kickoff. Partnered with PMs to define future product integration.

Oakland, Ca, Us

MBA internship

Greenwich, Ct, Us

Co-led creation and revitalization of global brands for Novartis, Hologic, CooperVision, and Oak HC/FT. Managed design and development partners. Scope of work included positioning, naming, brand architecture, design, research, and implementation.

Purchase, Ny, Us

Transformed extensive transaction data into creative insights, generating $5M+ in incremental revenue. Filed and issued a patent that used data in novel ways.

Rye, Ny, Us

Internship

Charlottesville, Va, Us

New York, Ny, Us

Internship

Stamford, Ct, Us

Internship

Master Of Business Administration (M.B.A.)

B.A., Economics With Distinction, Mathematics