Alile C. Eldridge Email & Phone Number

Boston, Ma, Us

Brookline, Ma, Us

With 10+ years of experience in the digital space, I launched freelance services in digital content and strategy. Areas of expertise include:­• Content creation­• Social media (strategy + content development)­• Campaign development­• Website design­• Writing + editing for digital (websites, e-newsletters, e-mail marketing, blogs, and articles)­• Brand marketing­• Video production­• Photography­• Photo editingMy skills are curated to tell a brand/organization’s story in a compelling way. With an M.S. in Communications and a B.S. in Communications & Rhetorical Studies, I know what it takes to identify, grow, and nurture key audiences using great storytelling. Working and living abroad informed my worldview and afforded me the opportunity to bring a unique perspective to the work I delivered to my clients. I've worked on both the agency and client-side from New York City to Sydney, Australia.I've worked with clients in the following industries: ­• Commercial real estate­• Cybersecurity­• Food services­• Health and wellness­• Medical aesthetics­• Personal brand/influence­• Private equity• Real Estate­• ­Road/construction services­• WritingClients based in Canada, Japan, Malaysia, United Kingdom, United States.

Stanmore, New South Wales, Au

Oversaw digital communications efforts across four campuses. Managed digital strategy and execution for website, social media, email, e-newsletter and video production.Key contributions:• Developed specialized social media campaigns to increase followers, drive engagement and raise brand awareness­• CRM database/mail list and CMS management• Produced 19 editions of the Black and White e-newsletter on the senior campus (see 'publications' section below)­• Managed third-party platform (Monsido) to monitor website accessibility, quality assurance and UX­• Produced video projects from original concept to post-production, highlighting the wide variety of programs and events at the College­• Liaised with external development team to redesign and implement a new series of EDM templates that reflected an updated brand identity, and the addition of a fourth campus in 2019­• Worked with ICT Director to ensure website compliance with General Data Protection Regulation (GDPR) legislationSpecialties: ­• Strategic communications­• Brand management + messaging­• Storytelling, writing + editing­• Video production­• Social media tactics­• Analytics ­• Media relations­Selected by the College leadership team to undergo training and serve as one of 12 Contact Officers, as part of a school-wide human resources initiative. I helped to demonstrate a standard of acceptable behavior in the workplace and assisted the College in promoting its’ Equal Employment Opportunity and anti-bullying policies and processes.

Rozelle, Nsw, Au

Gunawirra is a not-for-profit PBI organization seeking to make fundamental improvements in the lives of Aboriginal families. I led event management operations by coordinating and supervising the execution of special events and receptions. Developed digital and print content used for marketing, and established LinkedIn and Instagram accounts to increase visibility on digital platforms.Key contributions:­• Coordinated and supervised the execution of special events and receptions­• Created public relations, marketing and advertising content­• Led event volunteer management processes­• Developed and maintained event and volunteer/donor database­• Expanded reach by establishing Instagram and LinkedIn social media accounts­• Liaised with Gunawirra's corporate partners to secure in-kind services I organized and led planning for Gunawirra's first ever live crowd-funding event. The highly successful campaign raised $34,000 in donations, and supported critical programming and initiatives.

New York, Ny, Us

Provided consultation and leadership in relation to diversity, equity and social justice initiatives, with specialties in: • Strategic plan and best practice development• Diversity-related programs ­• Social justice program and curriculum improvement methodsKey achievements and contributions:­• Leading a seven-member Community Life and Diversity Council• Designing and leading an ongoing series of professional development workshops for over 125 members of the professional community­• Overseeing departmental budget for programming, events and professional development­• Liaising with stakeholders (alumnae, parents, professional community members, students and trustees)­• Serving as school representative at local and national conferences, school fairs and admissions events ­• Securing and organizing external speakers, consultants, programs and events• Addressing issues of diversity in the community, which included (but were not limited to) the following social identifiers: age, ethnicity, gender, learning style, physical ability, race, religion, sexual orientation and socioeconomic class­• Aiding in the development of comprehensive cultural competency curriculum for grades K-12

New York, Ny, Us

Streamlined web content production processes, promoted brand messaging and increased organisational fundraising prospects as Web Content Producer by:• Creating, managing and updating content for posting on www.chapin.edu and Inside Chapin - an internal communications website portal for stakeholders­• Serving as a Project Manager on a ten-month responsive redesign project. The overhaul included internal and external content migration, design testing/review and continuity audits. The site launched in April 2015Additional content production included:­• Writing and publishing weekly news features­• Capturing accompanying photographs­• Composing stories for Chapin Today - a quarterly print publication distributed to core constituentsSpecialties: • Adobe Apps: Acrobat DC, Illustrator, InDesign, Lightroom, Photoshop and Reader• CMS: Finalsite• Content development• Digital strategy + marketing• Google Analytics• Project management• Video editing

New York, Ny, Us

Managed diversity-related outreach, recruitment and retention efforts. Organized strategic programming, events and professional development initiatives. Represented the school at employment and admissions fairs, and co-lead a 23-member Planning Committee responsible for the development of a five-year strategic diversity plan.Key achievements and contributions:• Chair of a 14-member sub-committee for New York State Association of Independent Schools (NYSAIS) reaccreditation ­• Developed and led execution of staff development programming for 150 professional community members­• Developed student equity programming including 'Gender and Sexuality Alliance', 'Cultural Awareness Program' and 'Feminism Club'­

New York, Ny, Us

• Managed and supported a 16-member team of students in grades 8-12 • Responsible for practice planning and game strategy development • Organized Chapin's inaugural team spring training trip to Disney (Orlando) in 2011• AAIS Tournament Champions during 2010 and 2011 seasons• AAIS Tournament runner-up in 2013• US Lacrosse certified Level 2 coach

New York, Ny, Us

Developed and implemented a reading, writing, math and social studies curriculum rich in creativity and small group work that supported the academic and social growth of 60 students annually (180 students over the course of three years).

New York, Ny, Us

2008 season - Junior Varsity Assistant Coach• Responsible for player development and practice planning• AAIS Tournament Champions2009 season - Varsity Assistant Coach• Supported Head coach by developing practice programs and game-day strategies• AAIS Tournament Champions2010 season - Class 7/Class 8 Head Basketball Coach• Responsible for practice planning and player development

New York, Ny, Us

Spent two seasons as Assistant Coach: 2006-2007 season and 2008-2009 season• Responsible for offensive strategy development• Managed goalie training program• AAIS Tournament Champions in 2007• AAIS League Champions in 2009

Honolulu, Hawaii, Us

During the 2012 - 2013 and 2013 - 2014 academic years, I served as a Faculty Advisor and Course Instructor to Chapin students enrolled in the Student Global Leadership Institute at the Punahou School in Honolulu, HI. Through a partnership between The Chapin School and the Punahou School, students engaged in a two-week intensive institute program at the Wo International Center and spent the following academic year in a seminar-style course building out a social impact project in the Chapin community.

Nairobi, Nairobi, Ke

Supported academic initiatives of Kibera School for Girls by:­• Co-designing and providing literacy instruction program and classroom management training to elementary school teachers­• Establishing incentive programs for teachers – resulting in lower turnover rates I also co-created and co-led workshops on short and long-term strategic planning. Focus areas included: teacher performance, curriculum development and educational environment.Working with the community in Kibera has forever changed my life. It has been a highlight of my professional career, and I remain deeply connected with the Kibera School for Girls today.

London, London, Gb

I supported client’s web marketing efforts and enhanced optimization by:­• Crafting strategies for paid and organic search campaigns• Creating keyword lists for new products and site changes­• Analyzing landing pages ­• Tracking, analyzing and reporting campaign trends­• Serving as campaign management liaison between internal agency members and clientsKey contributions­• Established and monitored daily budgets and oversaw bid management technology­• Drafted weekly data reports for agency’s second-largest account, Monster.com

I contributed to agency’s PR initiatives and enhanced clients’ marketing positioning by:­• Collaborating with local and national media outlets to market clients and boost agency awareness­• Developing press kits to promote clients’ value propositions­• Monitoring media coverage, planning events, composing/editing press releases, media alerts and follow-up piecesKey contributions­• Wrote ‘Jamaica 360° Sun Festival’ article published in The Black Collegian magazine, Spring 2007 Issue­• Edited ‘Acknowledgements’ and ‘Thank You’ sections of ‘Black Pain: It Just Looks Like We’re Not Hurting’ - Terrie Williams -Simon & Schuster, 2009

New York, Ny, Us

• Taught and aided in development of pre-K 4 curriculum• Developed sequential lesson plans • Co-wrote a grant proposal that secured $5K for school-wide literacy programs and summer reading initiatives• Organized and supervised curriculum-based field trips to enhance the students’ educational experiences outside of the classroom

Cazenovia, Ny, Us

I spent one season with the Wildcats• Developing practice plans for team members’ skill development and growth• Coordinating offensive strategy• Organizing team fundraising and community service initiatives

Certificate In School Management And Leadership (Csml)

Diversity And Inclusion Certificate

M.S., Communications

B.S., Communication And Rhetorical Studies With A Minor In African American Studies