At World Group, I lead a talented crew of marketing professionals who are dedicated to developing and implementing robust marketing and communication strategies for our 8 distinct, industry-leading supply chain brands. World Group is the parent company of ContainerPort Group, UWL, WDS, Pacific Cascade, World Shipping, Inc., Bristol Transportation and Middlebay Transportation. My role involves ensuring that each brand's marketing approach resonates within its specific market segments and also aligns cohesively with the overarching vision and values of World Group.

At ContainerPort Group, a top-5 national drayage carrier, I lead marketing and communication initiatives that separate our brand from a legit sea of trucking carriers out there. I drive (trucking pun intended) marketing growth programs that reach our drivers, prospects, customers and employees.

As the Marketing Director for G&S Metal Products, a leading manufacturer of made in the USA metal bakeware for top retailers, I was responsible for driving product marketing initiatives and launching new seasonal lines that aligned with the latest kitchen design trends and customer preferences in food. Leveraging my expertise in consumer behavior and market analysis, I led successful campaigns that strengthened brand awareness and drove sales growth.

As the Global Commercial Marketing Manager at Vitamix, I contributed to the brand's worldwide presence in over 150 countries by thoughtfully managing marketing budgets, strategies, and B2B2C initiatives and campaigns that aligned with corporate growth objectives in our B2B space.- New Product Launches: Diligently project-managed product line introductions and crafted comprehensive go-to-market plans- Branding: Supported the global repositioning and establishment of the Vitamix Commercial brand extension catered to a commercial foodservice audience and top chefs and mixologists around the globe- POP Merchandising: Designed innovative POP displays and packaging for domestic and international commercial products- Tradeshow & Sponsorship: Coordinated strategy and marketing activations at 15+ global FSE&S tradeshows and sponsorships- Agency Management: Collaborated with global paid media and PR agencies, optimizing tactics and spend based on performance

As a Direct-to-Consumer Marketing Strategist, I orchestrated targeted campaigns that raised brand awareness and drove direct sales growth for Vitamix.- Marketing Strategy: Devised effective strategies for domestic direct-to-consumer sales channels, collaborating with channel managers, sales teams, and creative gurus to ensure successful implementation.- B2B & End-User Programs: Led the charge on crafting innovative B2B and end-user marketing programs and campaigns for Corporate Accounts and Affiliate Programs, delivering exceptional results.- Culinary Classes & Paid Media: Developed marketing programs for local brick and mortar stores, including the implementation of a culinary class program and a robust paid media plan.- Agency Relationships: Managed relationships with external agencies that supported our direct-to-consumer channel, ensuring seamless execution of marketing initiatives.- Performance Reporting: Responsible for measuring and reporting on campaign performance, maximizing ROI on marketing spend and keeping the team on track.

My time as the Director of Marketing Communications at MassMutual Financial Group/Skylight Financial Group was instrumental in helping me figure out the world of "real" marketing and get my feet under me. Working alongside a talented team of professionals who deeply cared about my development as a marketer was the perfect environment to hone my skills.- Project Management: I managed all marketing and communication projects, engaging internal and external audiences through a variety of print and digital channels.- Strategic Marketing Plans: I created strategic marketing plans for over 90 Financial Advisors and Wealth Management groups, aligned with our brand strategy.- Growth Opportunities: I identified creative opportunities for target market development and introduced content marketing to increase inbound leads, resulting in significant ROI.- Creative Direction: I provided creative direction and visual design, ensuring the success of each project.

🏀 Living the Dream Job: Marketing for My Love of Basketball 🏀Arguably the coolest job out there, I led marketing and communication efforts for America's largest youth basketball event operator. This ignited my passion for marketing and I got to work with some of my dearest friends and colleagues, doing what I love - basketball!- Regional Partnerships: Led the charge to partner with similar event operators regionally to expand our database and reach new heights.- Creative: Designed print and digital materials that resonated with our target audience.- Consistent Communications: I produced engaging content and designed weekly, monthly, and quarterly communications to keep our target audience informed and excited.- Project Management Pro: Skillfully managed various projects, from conception to completion, ensuring successful execution and delivery.