Social Media Specialist
CurrentIn addition to wearing multiple hats at times, as the Social Media Specialist, I am mainly responsible for owning and managing social & digital channels across TPI's brand, including public facing pages and private groups.SOCIAL MEDIA SPECIALIST RESPONSIBILITIES- Daily moderation of community relationships on social channels, including organic posts and paid ads. - Brainstorm & collaborate with in-house Marketing, Events, & Sales teams to achieve strategic goals. - Make strategic recommendations on how to support key campaigns/programs and implement optimizations- Own all internal social processes and documents- Social Monitoring & Reporting - follow competitors, identify trends, develop social reports for campaigns, mine audience insights, present findings to key stakeholders- In partnership with creative team, manage creation of social assets.- Always align social media strategies with business objectives.- Responsible for updating and promoting weekly blogs. - Analyze website and social media reports.