Ali Mansfield

Ali Mansfield Email and Phone Number

Content Navigator | Omnichannel Marketer | Color Coding Enthusiast @ Sagepath Reply
Ali Mansfield's Location
Atlanta Metropolitan Area, United States, United States
Ali Mansfield's Contact Details
About Ali Mansfield

Hi, I’m Ali Mansfield and thank you for your interest! I am a seasoned Communications professional with expertise in Digital and Social Media Strategy. Once a traditional Public Relations and Advertising gal, I jumped in to the digital and social media marketing space at a time when brands were first getting their feet wet. For over a decade, I have helped large consumer brands enhance their presence and amplify their messaging online through various paid, owned and earned efforts. My digital specialties include strategic direction, crisis management, content strategy, conversation measurement, community management, online advertising, blogger outreach/relations and website development.With notable B2C and B2B experience, I have worked with brands in various industries including: Food & Beverage, Non-Profit, Transportation, Energy, Technology, Real-Estate, Healthcare, Hospitality, Fashion, Beauty, Travel, Entertainment, Defense, Education, Insurance and Banking.

Ali Mansfield's Current Company Details
Sagepath Reply

Sagepath Reply

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Content Navigator | Omnichannel Marketer | Color Coding Enthusiast
Ali Mansfield Work Experience Details
  • Sagepath Reply
    Head Of Content
    Sagepath Reply Jul 2022 - Present
    Atlanta, Georgia, Us
  • Sagepath Reply
    Sr. Director Content Strategy
    Sagepath Reply Jul 2021 - Jul 2022
    Atlanta, Georgia, Us
  • Luckie
    Director, Cpg Strategic Engagement
    Luckie Sep 2020 - Jun 2021
    Birmingham, Al, Us
  • Luckie
    Director Of Content Strategy
    Luckie Nov 2018 - Aug 2020
    Birmingham, Al, Us
  • Ogilvy & Mather
    Senior Social Strategist
    Ogilvy & Mather Dec 2017 - Oct 2018
    New York, Ny, Us
  • Arm Digital Strategies, Llc
    Owner
    Arm Digital Strategies, Llc Sep 2016 - Dec 2017
    • Working with New York Times Best Selling Author as their personal Social Media Consultant• Delivering B2B and B2C paid LinkedIn and Twitter strategies for a large manufacturer of commercial and residential HVAC and water heating products• Providing cutting-edge social media strategy for luxury bridal designer in anticipation of their 2017 fall collection release• Serving as a contributing author to award-winning Advertising Agency’s quarterly Magazine, “UBIQUITOUS”• Developing a broad online brand awareness campaign for top real-estate firm in the D.C. Metropolitan area across paid, owned and earned channels• Providing international mobile strategy for Fortune 500 credit card company • Helping local agencies with new business efforts
  • Purple Strategies
    Digital Account Director
    Purple Strategies Nov 2013 - Jun 2016
    Alexandria, Virginia, Us
    • Provided social media strategy and crisis management counsel for Top Fortune 50 and Fortune 100 brands • Served as social media content director for brand campaigns online, creating and executing engaging content across various platforms such as Facebook, Twitter, Instagram, YouTube and any owned channels • Managed multi-million dollar digital ad campaigns, creating, implementing and optimizing comprehensive media buys that included native, remarketing, search, display and contextual advertising• Oversaw website development projects, ensuring site creative, messaging and functionality remained on-brand, in scope and on-time • Directed online influencer relation campaigns, providing team members with outreach strategy and best practice• Participated in new business efforts and helped to bring in over half a million dollars in revenue for 2015• Major clients included: Coca-Cola, McDonalds, MetLife, Feld Entertainment, NBCUniversal, Citi Bank, Caterpillar, Walgreens, AM General and AHIP.
  • Ogilvy
    Senior Account Executive/Digital Strategist, Social@Ogilvy
    Ogilvy Jan 2013 - Nov 2013
    New York, Ny, Us
    • Served as a social media content lead for BP Team USA’s Sochi 2014 Olympic Winter Games sponsorship• Developed and presented community management trainings for Social@Ogilvy members worldwide • Created client-facing social media POV’s on the latest digital trends and platforms • Participated in new business efforts, drafting responses to RFP’s and developing scopes• Planned, led and managed Facebook chats for firm’s biggest clients • Major clients included: BP, NAFSA, Society of American Florists, DuPont, and Ford
  • Ogilvy
    Account Executive/Digital Strategist, Social@Ogilvy
    Ogilvy Nov 2011 - Dec 2012
    New York, Ny, Us
    • Managed all online conversation for BP Team USA’s social media platforms for the London 2012 Olympic and Paralympic Games (increased fan base of 800 to 300,000+ over the course of eight months)• Acted as monitoring lead for BP Team USA, supporting and counseling page monitors worldwide• Developed and launched a robust reporting structure adopted by all BP Team USA members across the globe• Performed in–depth social media audits for BP’s Olympic and Paralympic athletes, dissecting their current online presence and providing guidance to better improve their online image • Drafted social media posts and created bi-weekly content calendars for BP Team USA’s Facebook and Twitter pages • Conducted outreach and fostered relationships with top-tier sports bloggers • Trafficked video content to BP Team USA’s YouTube channel and promoted on Facebook and Twitter to drive views• Served as BP Gulf of Mexico social media monitor, pulling Radian 6 data, creating Hot Topic reports, and communicating with Facebook and Twitter followers
  • Edelman
    Digital Account Executive
    Edelman Jul 2010 - Sep 2011
    New York, Ny, Us
    • Managed social media embassies for top Consumer Brands which included monitoring, responding, and engaging with consumers and brand followers present/active in the online community • Conducted outreach to prominent bloggers in the Healthy Living, Food & Nutrition, Family Lifestyle, Philanthropy, Luxury, Fashion, and Travel industries• Provided counsel and assistance with online advertising and media buying • Dissected, analyzed and reported online conversations that pertained to a particular brand or subject with the aid of Radian 6 and other monitoring tools • Assisted other departments in adopting the proper vetting process when conducting blogger outreach• Supported Digital New Business development • Major clients included: Quaker Oatmeal, Johnson & Johnson, Hilton Hotels, Mushroom Council, DMI, Merial, Marzetti, Belize Tourism Board and Florida Hospital
  • Stanton Communications
    Account Coordinator
    Stanton Communications Mar 2009 - Jun 2010
    Washington, District Of Columbia, Us
    • Managed all social media platforms for firm’s major accounts • Created and produced cinema and radio advertisements featured throughout the Eastern Shore • Created and maintained Blogs, Facebook, Twitter and YouTube accounts for clients • Organized, planned and launched robust marketing and advertising campaigns • Coordinated and hosted brand awareness events in major cities nationwide • Oversaw all advertisement functions (buying, tracking, invoicing, etc.) • Organized, scheduled, and participated in media tours with top tier publications • Major clients included: Pepco Holding’s, Warsteiner Brewery, Sprint, ICO, and Alstom
  • Williams Whittle
    Traffic Coordinator
    Williams Whittle May 2008 - Mar 2009
    Alexandria, Va, Us
    • Managed workflow of all print advertising throughout the agency which included up to 150 print ads on deadline each week and 30-40 pieces of collateral• Served as the liaison between the account services, media and creative teams• Organized, tracked and scheduled time sensitive projects for clients such as NVHomes, Ryan Homes, Virginia Railway Express, USO, Visit Fairfax, and Georgetown University • Trafficked existing jobs, circulated creative concepts and relayed artwork changes • Worked with publication advertising representatives to purchase ad space, developed insertion orders, and send final artwork
  • Harp Performance Tennis, Inc.
    Tennis Instructor
    Harp Performance Tennis, Inc. May 2007 - May 2008
    Earned professional tennis certification; Taught wide range of clients varying in age and skill level; Planned and organized lessons, workshops, and tournaments.

Ali Mansfield Skills

Online Advertising Community Management Social Media Strategy Content Development Social Media Measurement Public Relations Digital Strategy Digital Marketing Advertising Facebook Event Planning Blogging Strategic Communications Content Strategy Social Media Marketing Marketing Communications Media Relations Marketing Press Releases Corporate Communications Digital Media Social Networking Crisis Communications Marketing Strategy Sponsorship Twitter Integrated Marketing

Ali Mansfield Education Details

  • Ohio Wesleyan University
    Ohio Wesleyan University
    Drawing And Painting

Frequently Asked Questions about Ali Mansfield

What company does Ali Mansfield work for?

Ali Mansfield works for Sagepath Reply

What is Ali Mansfield's role at the current company?

Ali Mansfield's current role is Content Navigator | Omnichannel Marketer | Color Coding Enthusiast.

What is Ali Mansfield's email address?

Ali Mansfield's email address is al****@****ail.com

What is Ali Mansfield's direct phone number?

Ali Mansfield's direct phone number is +167890*****

What schools did Ali Mansfield attend?

Ali Mansfield attended Ohio Wesleyan University.

What are some of Ali Mansfield's interests?

Ali Mansfield has interest in Animal Welfare, Arts And Culture.

What skills is Ali Mansfield known for?

Ali Mansfield has skills like Online Advertising, Community Management, Social Media, Strategy, Content Development, Social Media Measurement, Public Relations, Digital Strategy, Digital Marketing, Advertising, Facebook, Event Planning.

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