Ali Mansfield Email & Phone Number

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Birmingham, Al, Us

Birmingham, Al, Us

New York, Ny, Us

• Working with New York Times Best Selling Author as their personal Social Media Consultant• Delivering B2B and B2C paid LinkedIn and Twitter strategies for a large manufacturer of commercial and residential HVAC and water heating products• Providing cutting-edge social media strategy for luxury bridal designer in anticipation of their 2017 fall collection release• Serving as a contributing author to award-winning Advertising Agency’s quarterly Magazine, “UBIQUITOUS”• Developing a broad online brand awareness campaign for top real-estate firm in the D.C. Metropolitan area across paid, owned and earned channels• Providing international mobile strategy for Fortune 500 credit card company • Helping local agencies with new business efforts

Alexandria, Virginia, Us

• Provided social media strategy and crisis management counsel for Top Fortune 50 and Fortune 100 brands • Served as social media content director for brand campaigns online, creating and executing engaging content across various platforms such as Facebook, Twitter, Instagram, YouTube and any owned channels • Managed multi-million dollar digital ad campaigns, creating, implementing and optimizing comprehensive media buys that included native, remarketing, search, display and contextual advertising• Oversaw website development projects, ensuring site creative, messaging and functionality remained on-brand, in scope and on-time • Directed online influencer relation campaigns, providing team members with outreach strategy and best practice• Participated in new business efforts and helped to bring in over half a million dollars in revenue for 2015• Major clients included: Coca-Cola, McDonalds, MetLife, Feld Entertainment, NBCUniversal, Citi Bank, Caterpillar, Walgreens, AM General and AHIP.

New York, Ny, Us

• Served as a social media content lead for BP Team USA’s Sochi 2014 Olympic Winter Games sponsorship• Developed and presented community management trainings for Social@Ogilvy members worldwide • Created client-facing social media POV’s on the latest digital trends and platforms • Participated in new business efforts, drafting responses to RFP’s and developing scopes• Planned, led and managed Facebook chats for firm’s biggest clients • Major clients included: BP, NAFSA, Society of American Florists, DuPont, and Ford

New York, Ny, Us

• Managed all online conversation for BP Team USA’s social media platforms for the London 2012 Olympic and Paralympic Games (increased fan base of 800 to 300,000+ over the course of eight months)• Acted as monitoring lead for BP Team USA, supporting and counseling page monitors worldwide• Developed and launched a robust reporting structure adopted by all BP Team USA members across the globe• Performed in–depth social media audits for BP’s Olympic and Paralympic athletes, dissecting their current online presence and providing guidance to better improve their online image • Drafted social media posts and created bi-weekly content calendars for BP Team USA’s Facebook and Twitter pages • Conducted outreach and fostered relationships with top-tier sports bloggers • Trafficked video content to BP Team USA’s YouTube channel and promoted on Facebook and Twitter to drive views• Served as BP Gulf of Mexico social media monitor, pulling Radian 6 data, creating Hot Topic reports, and communicating with Facebook and Twitter followers

New York, Ny, Us

• Managed social media embassies for top Consumer Brands which included monitoring, responding, and engaging with consumers and brand followers present/active in the online community • Conducted outreach to prominent bloggers in the Healthy Living, Food & Nutrition, Family Lifestyle, Philanthropy, Luxury, Fashion, and Travel industries• Provided counsel and assistance with online advertising and media buying • Dissected, analyzed and reported online conversations that pertained to a particular brand or subject with the aid of Radian 6 and other monitoring tools • Assisted other departments in adopting the proper vetting process when conducting blogger outreach• Supported Digital New Business development • Major clients included: Quaker Oatmeal, Johnson & Johnson, Hilton Hotels, Mushroom Council, DMI, Merial, Marzetti, Belize Tourism Board and Florida Hospital

Washington, District Of Columbia, Us

• Managed all social media platforms for firm’s major accounts • Created and produced cinema and radio advertisements featured throughout the Eastern Shore • Created and maintained Blogs, Facebook, Twitter and YouTube accounts for clients • Organized, planned and launched robust marketing and advertising campaigns • Coordinated and hosted brand awareness events in major cities nationwide • Oversaw all advertisement functions (buying, tracking, invoicing, etc.) • Organized, scheduled, and participated in media tours with top tier publications • Major clients included: Pepco Holding’s, Warsteiner Brewery, Sprint, ICO, and Alstom

Alexandria, Va, Us

• Managed workflow of all print advertising throughout the agency which included up to 150 print ads on deadline each week and 30-40 pieces of collateral• Served as the liaison between the account services, media and creative teams• Organized, tracked and scheduled time sensitive projects for clients such as NVHomes, Ryan Homes, Virginia Railway Express, USO, Visit Fairfax, and Georgetown University • Trafficked existing jobs, circulated creative concepts and relayed artwork changes • Worked with publication advertising representatives to purchase ad space, developed insertion orders, and send final artwork

Earned professional tennis certification; Taught wide range of clients varying in age and skill level; Planned and organized lessons, workshops, and tournaments.