Formed a digital strategy and user experience consultancy to deliver transformative strategy and solutions. My focus has been on creating change programmes that organisations can deliver and which can be rapidly measured, iterated and optimised. All our work is built on solid user experience research and developed using best practice methodologies (service design, Lean, Agile, etc). We ensure that teams are enabled to build on the work we deliver by giving them with the skills and resources they need to turn a strategic vision into a measurable reality. A key measure of success has been the quality and number of clients who have worked with us on multiple projects over the past five years. Projects have included:• Digital Transformation strategies: Breast Cancer Now, CLIC Sargent, Drinkaware, DEC• Product innovation & behaviour change: Drinkaware, Diabetes UK, Action For Children, Depression Alliance• Optimising digital experience: Rethink Mental Health, CLIC Sargent, Drinkaware• Programme management: DEC, Action For Children• Rebooting digital programmes (problem resolution): Sightsavers, RNIB, Alzheimer’s Society• Mentoring: Drinkaware, Marie Stopes International

Age UK is the result of the UK’s largest third sector merger in the last decade and began life with digital placed at the heart of its future aspirations. I led digital strategy and delivery within the organisation and formed the approach and culture that would become a central plank of the new organisation. Age UK is made up of 350 independent local organisations, a large insurance company, 500 retail outlets, 4 national offices, 2 international charities and a biomedical research charity. Our strategy required us to unite these disparate organisations with very different objectives into one digital presence that provided a cohesive user experience. Delivering it required strong leadership, collaborative working and the bringing together of a multi-disciplinary team working to strong central principles. It was widely acknowledged at the time as the most ambitious digital programme in the third sector and, two years after legal merger, Third Sector ranked it as the top-performing platform.

I developed the digital strategy; team and culture at Help the Aged. Using my experience from the private sector I developed a high-performing digital presence that was effective at generating revenue and engagement.

I created and launched the first classifieds business for the Independent Newspaper Group in 1997 – LondonCareers.Net. We then extended that business by developing a web development agency that delivered sites for the recruitment industry. In 1999 we successfully integrated into The Independent Newspaper’s Digital Division where I led the classified and product development teams – launching and managing The Independent’s University and Travel digital products and running their recruitment advertising offering.